To mark its 190th anniversary, Yuengling will launch a new set of retro-styled cans and packaging of regional favorites Premium, Premium light and Lord Chesterfield Ale, one of the oldest continuously brewed beers in America.
Lord Chesterfield has been around for 190 years. It’s one of Yuengling’s original creations. The full-body beer is referred to as “Chetty” by those in Pennsylvania. The new can design pays homage to this local nickname.
Another Pennsylvania favorite, the Premium and Premium Light cans/packaging harken back to Yuengling’s 190-year history. It’s a new look for a classic pilsner-style brew from Yuengling’s portfolio.
This new packaging is part of the many happenings Yuengling is doing to celebrate its 190th anniversary. Next up is Yuengling’s free summer concert, with headlining alt-rock band Better Than Ezra, on July 13. The city of Pottsville is expecting record-breaking crowds, so fans are encouraged to arrive early for a day full of great times. For more info, see here.
[…] Burger King isn’t the only firm moving ahead by wanting backward. In 2019, Pizza Hut brought back again its “classic” brand, made use of from 1967 to 1999, to substitute one particular with a tilted roof and yellow and eco-friendly accents. Additional lately, its ads feature comedian Craig Robinson in a wood-paneled eating place, enjoying Pac-Person underneath fake-Tiffany lamps as element of a full retro marketing campaign. Early in 2020, Doritos went with a yellow-and-orange retro look for its taco-flavored chips, full with a Frito-Lay emblem discontinued in 1997. Setting up in 2018, KFC spelled out “Kentucky Fried Chicken” in clean black-and-white text, and is now promotion buckets featuring a drawing of Colonel Sanders like the a single the chain made use of as a result of 1976, alongside retro-logoed Pepsi. And Yuengling, for a minimal time in 2019, released some ’80s-design cans. […]