New Smirnoff Sorbet Light Flavors

Smirnoff Sorbet Light Summer Strawberry and White Peach are now available. Both flavors contain 78 calories per 1.5 oz. serving and infused with strawberry, white peaches and other natural fruit flavors. The two new...

The Demographics of Beer

The Demographics of Beer Even though its growth has been relatively flat in recent years, beer represents the largest segment...

2012 A&P Awards Part 2

Part 2 of Beverage Dynamics' annual Advertising & Promotion Awards winners. Click "Download now" to access the PDF of the second part of the award winners: ...

2011 Growth Brand Awards Presentation

We'€™ve scheduled a little party time to celebrate the 2011 Growth Brand Awards and honor this year'€™s winners. There'€™ll be light refreshments and a special presentation telling the...

U.S. Beer Industry Overview

Sometime in 2009, perhaps in the summer, the '€œGreat Recession'€ ended. Or perhaps not. Just as it took economists a while to determine officially that this financial crisis...

CORDIALLY YOURS: THE MYSTIQUE OF LIQUEURS

Liqueurs, or cordials as they are frequently referred to in the U.S., are the products of the alchemists, physicians, apothecaries, and monks of Middle Ages in Europe. The...

COLD MONTHS, WARM SMILES, HOT DRINKS

The sensory pleasure of warm drinks in the cold weather months goes beyond the obvious internal benefits. Warm liquid concoctions create an aura of amiable people huddling...

RECESSION MAKES SPIRITS LESS RESILIENT

Distilled Spirits grew 1.7% in 2009, marking the 12th consecutive year of positive results for the category. However, the spirits market'€™s expansion slowed from the 3.2% gain...