Luxury Tequila Sales Skyrocketing

Over the past decade, tequila has shifted from the traditional frozen margarita to luxury tequila offerings served in artisan cocktails, neat or on the rocks, according to the Distilled Spirits Council. The Council reports that...

How Frugal MacDoogal Remains On Top Despite Industry Shifts

Charles Sonnenberg knows how to capture consumer interest. In the past, his three-store chain of Frugal MacDoogal stores has been known to entertain customers by bringing a live elephant to the store parking lot, hiring...

Jägermeister Unveils New Brand Identity

Jägermeister today unveiled a new global positioning, identity and campaign, marking the first major rebrand in its history. Launching in the U.S. through a creative platform coined “Be the Meister,” the new campaign "encourages consumers...

Tito’s Announces ‘Smokin’ Summer Giveback’ Campaign

Tito's Vodka this summer will run a campaign called Smokin’ Summer Giveback. From May 1 to Sept. 4, consumers who purchase a bottle of Tito’s can snap a photo of the receipt and text it to 811811....

Australian Brewery Launches In U.S.

Hailing from another continent across the world, Australian Brewery has launched in the U.S. The Sydney-based brewery is releasing three different styles of their canned craft beer in this market: The Saison Ale, New World Pilsner and...

SpikedSeltzer Reaches National Distribution

SpikedSeltzer announced today that the brand is now available for sale nationwide. Launched in 2013, the pioneering hard seltzer brand had been primarily sold in New England, New York and New Jersey. In January, the company expanded into...

How To Improve Your Wine Education

It is most important for premier wine retailers to immerse themselves in the world of wine and educate their palates. One of the best methods to expand your horizons and understand the diverse taste...

3 Rioja Wine Trends In 2017

A recent Rioja tasting I attended touched on trends from this well-known winemaking region from northern Spain. The tasting took place at Yankee Wine & Spirits in Newtown, CT. This shop excels at consumer events that go...

The 2017 Spirit Growth Brands: The Top Bottles And Trends

With hundreds of new product introductions hitting the market each year, how can members of the trade make sense of which products to stock, which to drop and which to watch? This year’s list...

Viña Aresti Winery Announces New Importer

The Viña Aresti winery of Chile has announced a new comprehensive marketing plan. This multi-layered investment includes public relations, advertising, distributor programming and a new importer partnership with Vinamericas. "This part of an endeavor to bring...