Diageo Becomes First Spirits Sponsor of the NFL
The National Football League has named Diageo as the first ever Official Spirits Sponsor of the NFL.
This multiyear sponsorship includes opportunities for onsite activation and engagement with adult fans, as well as broadcast,...
Vodka Trends in 2021
Thanks to the top vodka trends in 2021, this behemoth category survives and thrives — even during the pandemic — with its versatility, mixability and enduring popularity.
At-home consumption spurred sales via takeout cocktails...
Rabbit Hole Distillery Launches Single Barrel Program
Rabbit Hole Distillery has unveiled a single barrel release, while also launching its single barrel program, following a charity benefit on National Bourbon Day.
The program, created by Founder/Whiskey Maker Kaveh Zamanian, includes art presentation...
Liquor Barn Sold to Delivery Company Gopuff
Leading independent Kentucky alcohol retail chain Liquor Barn has been acquired by the fast-growing digital delivery company Gopuff.
Terms of the deal were not disclosed.
In purchasing Liquor Barn, Gopuff acquires 23 retail locations that span...
Pernod Ricard Partners with At-home Mixology Company Drinkworks
Drinkworks has announced a partnership with Pernod Ricard USA and The Absolut Company to develop co-branded cocktails for use in the Drinkworks Home Bar system.
Through the new licensing agreement, the first two co-branded cocktail offerings — Absolut...
Jim Beam Announces Jim Beam Orange
The newest product from Jim Beam is Jim Beam Orange.
This combines a juicy, bright orange flavor with Kentucky straight bourbon whiskey to give a light and bright twist to simple summer cocktails such as...
Bardstown Bourbon Releases Fifth Versions in Fusion and Discovery Series
Continuing to expand their own product line, Bardstown Bourbon Company has introduced Fusion Series #5 and Discovery Series #5.
Fusion Series #5 is a blend of three Kentucky straight bourbons aged between three and 11 years.
Discovery Series...
Podcast: Wine Needs to Recalibrate
Why aren’t Millennials drinking wine? And why is wine consumption broadly declining?
In this episode, Editors Melissa Dowling and Kyle Swartz interview wine educator and author Marnie Old, who previously served as the director of...
Busch Light Apple Returns For 2021
Busch Light Apple is back.
This limited-release beer originally launched in 2020 as the first-ever flavor innovation for Busch. Now, Busch Light Apple returns for summer 2021.
“When we launched Busch Light Apple, we were thrilled...
The 2021 Growth Brands Hall of Famers
Each year our Growth Brands Awards recognize the top products and suppliers in the beverage alcohol business. The April issue of Beverage Dynamics magazine highlighted the fastest-growing and top-selling spirits and wine brands. Now,...