Heineken Launches 15-Count Multi-Pack
Heineken this summer has unveiled a new 15-beer multi-pack.
The pack includes 12 cans of Heineken Original Lager, plus three extra cans of Heineken 0.0.
The idea is for consumers to sample Heineken 0.0, an...
3 Quick Pairing Tips For Charcuterie
Cured meats pair beautifully with a number of alcoholic libations. Veroni, which has been dedicated to producing salami since 1925, knows a bit about matching the Italian charcuterie board with the perfect beverage. Veroni’s marketing manager Emmanuela...
The Macallan Debuts Ecommerce Website
The Macallan has partnered with ecommerce provider Thirstie to offer consumers nationwide the ability to buy Scotch directly from the brand's website.
In honor of this launch, and during these unprecedented times, The Macallan will support the...
MGP Unveils 4th Installment of Remus Repeal Reserve Series Bourbon
MGP Ingredients will launch Remus Repeal Reserve Series IV Straight Bourbon Whiskey this coming September.
Produced to commemorate Prohibition Repeal Day, Series IV is a limited annual release, and reaches full distribution by Prohibition...
George Dickel Announces 11YO Bottled in Bond Whisky
Last year, George Dickel entered the Bottled in Bond category by launching the brand's Fall 2005 whisky, which racked up awards and positive reviews. Now a year later, the company has announced the next iteration of...
How Alcohol Retailers Have Evolved with COVID-19
Part 1 of this series covered what alcohol products consumers are buying now, three months into the coronavirus pandemic. In this second part, we look at how beverage alcohol retailers continue to adapt with...
Basil Hayden’s Introduces 10-Year-Old Rye Whiskey
The Beam Suntory brand Basil Hayden's has launched a 10-year-old rye whiskey.
This is the first rye whiskey the brand has created with an age statement. Basil Hayden’s 10 Year Old Rye Whiskey is 80...
WSET Branching Out Into Beer Qualifications
The Wine & Spirit Education Trust (WSET) — the world’s largest provider of wine, spirits and sake qualifications — plans to develop a suite of beer qualifications.
WSET wants to add two beer qualifications (Levels...
Why Terpenes Could Be the Next Craft Beer Trend
As craft beer grapples with the threat of COVID-19, there’s another (smaller) struggle playing out: the search for new flavors.
The innovation spike that accompanied the industry’s recent expansion has left many brewers and consumers...
Buffalo Trace Distillery, Single Barrel Programs to Reopen for Visitors
As America continues to reopen from the COVID-19 shutdown, Buffalo Trace will welcome guests back to its National Historic Landmark Distillery on July 1, with a focus on safety in accordance with CDC guidelines...