Distilled Spirits Council CEO Will Step Down at Year’s End
After nearly 16 years of service to the Distilled Spirits Council of the United States (DISCUS), CEO Dr. Peter H. Cressy announced his desire to step down at the end of 2015.
Cressy, 73, shared his...
Diageo to Invest $400 Million in Tequila Don Julio
Diageo will invest approximately $400 million in the future of Tequila Don Julio.
The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio.
In addition to increasing...
Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign.
The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over...
Diageo Calendar Promotes Responsible Drinking
In the beverage industry, promoting responsible drinking is a year-round goal.
To that end, Diageo has produced a wall-mounted calendar that offers safe drinking tips to help retailers in the continuing effort to prevent underage and excessive drinking.
This calendar features monthly...
Diageo Awards Suppliers for Business Contributions
Diageo has announced its 4thAnnual Diageo North America Supplier Awards.
These awards recognize nine companies for their business contributions to Diageo’s success, according to a press-release. Award recipients will be honored by Diageo representatives at a celebratory...
Tequila Clase Azul Unveils $450,000 Tequila Bottle Art Collection
Lovers of ultra-premium tequila recently enjoyed rare blends in Mexico while raising money for the country's artisans.
Rosewood Mayakoba, a Riviera Maya resort, offered guests the first opportunity, from Feb. 12-14, to taste the latest blend from Tequila Clase...
Washington Wines Put On a Show in New York
The phrase “West Coast wine” typically conjures up images of Napa Valley, and other vineyards up and down California.
But winemakers from Washington State want to change that. Despite being America’s second largest wine-producing region,...
Diageo and Thin Film Unveil ‘Smart Bottle’
It's a natural transition: smartphone, smart car, smart TV, and now a 'smart bottle'.
Diageo and Thin Film Electronics ASA, a developer of printed electronics and smart systems, will reveal a prototype Johnnie Walker Blue Label smart...
Sky Ranch Foundation Donates $25,000 For At-Risk Children
Sky Ranch Foundation and Sky Ranch for Boys have donated $25,000 for Florida children in need.
The grant was awarded to Voices for Children of North Central Florida, Inc. This non-profit organization raises money for children involved in the...
Drinkfly Expands into Minneapolis
An app for online alcohol ordering continues to grow.
The startup Drinkfly has added downtown Minneapolis delivery service to its coverage area, according to an article by the Minneapolis/St. Paul Business Journal.
Headquartered in Chicago, Drinkfly allows customers...