Brown-Forman Announces Broker Awards
Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:
Louisville, KY...
Explore Bacardi’s Good Spirited Global Sustainability Initiative
Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:
Hamilton, Bermuda, June...
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:
Senior representatives of...
New Sociability Campaign from Burnett’s
Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:
BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...
Serrallés Looking to the Next 150 Years
Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...
Diageo Building Boom in Shelby County, KY
The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:
Diageo today...
Kahlua Shaking Up Summer
Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. From the press release:
NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the...
2015 Bourbon Classic to Return to Louisville
The annual event has announced an agreement to return to the Kentucky Center for the Performing Arts next February. From the press release:
Louisville, KY (May 20, 2014) – Following highly successful 2013 and 2014...
Pernod Ricard Expands Responsible Consumption Program
The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its "Wise Drinking" application. From the press release:
New York, N.Y., (May 22, 2014) -- To complement the global efforts...
Cruzan Launches Don’t Hurry Ad Campaign
Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message. From the press release:
Deerfield, Ill. United States – May 19, 2014 – Today, Cruzan Rum is...