Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:
LOUISVILLE,...
New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends
Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends. The press release is below:
Contact:
The Beverage Information &...
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June...
TY KU’s Virtual Sommelier
TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:
TY KU Sake &...
Brown-Forman Announces Broker Awards
Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:
Louisville, KY...
Explore Bacardi’s Good Spirited Global Sustainability Initiative
Bacardi is offering a virtual tour of the projects it has planned as part of the company's global sustainability initiative. The on-demand video is available through June 30. From the press release:
Hamilton, Bermuda, June...
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement. From the Scotch Whisky Association's release:
Senior representatives of...
New Sociability Campaign from Burnett’s
Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs. From the press release:
BARDSTOWN, Ky. – Burnett’s Vodka and Flavored Vodka launched a fully...
Serrallés Looking to the Next 150 Years
Destilería Serrallés has been producing rum since 1865, but the company is hardly slowing down with age. In fact, Ponce, Puerto Rico-based Serrallés will increase its rum production by 8 million gallons during the next...
Diageo Building Boom in Shelby County, KY
The spirits company will invest $115 million to build a distillery and six storage warehouses, which will increase capacity and distribution for a number of Bourbon and whiskey brands. From the press release:
Diageo today...