Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign.
The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over...
Diageo to Invest $400 Million in Tequila Don Julio
Diageo will invest approximately $400 million in the future of Tequila Don Julio.
The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio.
In addition to increasing...
Sam Adams Announces ‘East Vs. West’ Homebrew Competition
For the first time, the annual Samuel Adams LongShot American Homebrew Contest will feature a battle of "East vs. West." The 2015 contest will select one creative homebrew from each side of the Mississippi.
Winners will be announced...
Diageo Will Provide Nutrition and Alcohol Content Info Per Serving
Diageo has announced a global commitment to provide consumers with alcohol content and nutrition information per typical serve.
This is a first for any alcohol company, according to a press release.
The intention is to provide this info through...
Ultimate Spirits Challenge Announces 2015 Award Winners
Ultimate Spirits Challenge, a global standard for spirits competitions, announced today the winners and full results for the 2015 Challenge.
Now in its sixth year, Ultimate Spirits Challenge celebrates 33 Chairman Trophy winners, the highest award, along...
2015 Wine & Spirits Growth Brands – Overview
Each year, dozens—if not hundreds—of new brands join the wine and spirit industries, all fighting for market share and consumers’ attention. What propels some brands on a path to growth, while others are destined to...
U.S. Beer Distributors Promote National Alcohol Awareness Month
Throughout the month of April, the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month — as highlighted by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA) — to raise awareness...
Monthly Roundup: Beverage Alcohol Industry Promotions and Awards
Bacardi Appoints New Global Category Vice President of Rums
Bacardi Limited announced the internal appointment of Mauricio Vergara, 43, as Global Category Vice President of Rums. Vergara will be responsible for the Bacardi portfolio of rums, including the...
Deep Eddy Vodka Teams Up with the San Diego Padres
From opening day until the final out, Deep Eddy Vodka will be an active teammate at Petco Park.
The vodka brand will host a "season-long outdoor party" at the San Diego Padres stadium, as the official craft vodka of the MLB team, according to a...
Dos Equis Jump Starts the Cinco de Mayo Fiesta
Dos Equis is starting their Cinco de Mayo campaign early in 2015.
This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate "the biggest Saturday ever," according to a press release. Program elements include...