News & Notes

Grain-to-glass craft spirits distiller Spirit Works Distillery has announced the release of their first whiskeys. As of this month, visitors to their Sebastopol, CA tasting room will get a first sip of both their Straight Wheat Whiskey...

Winemaker Moët & Chandon this week unveiled a new brand platform called THE NOW, which includes a film by the same name. The brand film was created by the studio We Are From LA, and "captures the moments...

We compiled a number of noteworthy books about alcohol that you should checkout this holiday season — or gift to that special drinks enthusiast in your life. Cocktails of the Movies Prestel, October 2015 By Will Francis...

Florida’s largest wine and spirits retailer, ABC Fine Wine & Spirits, has partnered with the digital alcohol delivery system Drizly. This will launch on-demand delivery service in select Tampa neighborhoods. The pairing allows legal-age consumers to use the Drizly app...

WG Brewing Company has launched Wild Root alcoholic root beer. Celebrating the liquids roots in roots, it's a combination of herbs, roots and spices, the company says. Wild Root (5% ABV) is available in 12-ounce cans in Ohio,...

November is a special month for everyone involved in alcohol retail. November is National Package Liquor Store Month, recognized by American Beverage Licensees (ABL) and celebrated in communities across the country. Established in 2009, Package Liquor...

Absolut Vodka continues to seek electrifying party experiences.  On October 23, Absolut unveiled the Absolut Electrik House – a  house party utilizing the energy levels of house guests to unlock a series of rooms and experiences, from a kitchen...

From Thanksgiving to Dia de Reyes, Tecate Light will run a comprehensive, 360° program that offers LDA+ consumers "everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion — including digital partnerships with Pandora and...

Heineken is tapping into football season with its What’s Your Play? program. This portfolio retail program runs Jan. 1 through Feb. 28. It includes football-themed POS materials, digital partnerships, a Twitter-driven sweepstakes, and cross-merchandising opportunities to inspire the LDA+ men of...

Charlie's Beer is a new Belgian brew. This beer sports a light golden color, according to Charlie's Beer Company, with a firm, consistent white head and tiny bubbles The flavor has a mild mouth feel and a balanced taste with just...