Tanduay Asian Rum’s First Anniversary in the U.S. Market
The rum brand began U.S. sales in July 2013 and expects volume to grow 267 percent through next year through increased sales and market expansion. From the press release:
Avon, CT (July 28, 2014)— This...
Hudson Whiskey’s New Brand Ambassador
William Grant & Son's Hudson Whiskey brand held a contest earlier this year as part of a search for a new brand ambassador. Han Shan was selected as the winner, and he's now regularly...
30th Annual Advertising & Promotion Awards Deadline Approaching!
Entries for this year's A&P Awards are due by Friday, August 8. Find out more information about the program and a link to the entry form here: http://bit.ly/1nlSi02
Glenmorangie Pride 1978
Glenmorangie has announced a partnership with Idris Khan to mark the company's rarest expression to date, Pride 1978. Khan has created a unique piece of artwork titled "Disappearing Casks," which represents the five casks...
Bols Watermelon
Lucas Bols has launched its new Bols Watermelon Liqueur, joining the company's range of more than 30 liqueurs. Available in a 1-liter bottle, the new liqueur was originally launched in Europe in 2012 and...
Roca Patron
Patron Spirits has introduced Roca Patron, the company's first line of tequilas produced entirely through the tahona process. Each of the new tequilas (Silver, Reposado and Anejo) is traditionally handcrafted at a specific proof,...
Lunazul Primero
The newest addition to Lunazul's collection of tequila is a Clear Anejo called Lunazul Primero. Aged 18 months before filtering, Primero retains the oak notes and smoothness of a barrel aged tequila, according to...
New Light Beer Campaign from Heineken
The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:
New York, NY (July 21, 2014) --...
Pernod Increases Stake in Avion
Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion. From the press release:
Press release - Paris, 10 July 2014
Pernod Ricard USA has completed the acquisition...
Hometown Spirits: Tracking Consumption Changes by Metro Area
Ever wonder what your region's top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out....