Jägermeister Named Official Shot of the NHL
The National Hockey League and Jägermeister have entered into an agreement that Jägermeister will become an official partner of the NHL in the U.S. as the “official shot of the NHL.”
Jägermeister will create 360-degree...
Catching Up With Innovations in American Whiskey
Keeping up with the changes in American whiskey is a full-time job. Just ask retailers, with customers lining up for limited-time offerings of rare releases, new line extensions and brands, vintage offerings and the...
Sales of U.S. Craft Spirits Grew 23.7% In 2017
Boom times continue for American craft distilling.
Data released today by The American Craft Spirits Association (ACSA), Park Street and the IWSR painted a rosy picture for how U.S. craft spirits performed in 2017. Key findings...
Two Whiskeys Join Woodford Reserve’s 2018 Master’s Collection
Woodford Reserve today announced the release of two different expressions this fall for its Master’s Collection: Woodford Reserve American Select Oak and Woodford Reserve Oat Grain Kentucky Bourbon.
Woodford Reserve’s Select American Oak Bourbon was...
5 Trends Driving Growth for Cordials and Liqueurs
Craft and cocktail trends both continue to drive sales in the cordials and liqueurs category. These trends have also spurred producers in the category to come out with innovative takes on new products. Bottles...
New Amsterdam Named Official Vodka of the NHL
New Amsterdam Vodka and the National Hockey League today announced a multiyear U.S. partnership naming the spirit the Official Vodka of the NHL.
This is the first-ever vodka brand to become a league sponsor. It's...
Distilled Spirits Council Applauds Three-Country Trade Deal
The Distilled Spirits Council today applauded the newly announced, modernized trade agreement: the United States-Mexico-Canada Agreement (USMCA).
“Trade is a key component to a strong economy, and the U.S. spirits industry and our consumers benefit...
Johnnie Walker Unveils Game of Thrones Whisky Collection
Now you don't have to travel beyond the wall to find a white walker.
Johnnie Walker has announced the first release, White Walker, in The Game of Thrones Single Malt Scotch Whisky Collection These limited-edition...
U.S. Vodka Trends in 2018
Domestic vodka, like America itself, is diverse, with distinct DNA for each brand. Lately, American-made vodka has lots to celebrate. The quality is there, sales are up and brands are proliferating - sea to...
House of Suntory Introduces Japanese Gin and Vodka Brands
The House of Suntory, founders of Japanese whisky, have introduced Roku Japanese Gin and Haku Japanese Vodka to the U.S.
Roku Gin, which launches in the U.S. this month at a suggested retail price of $27.99,...