Jose Cuervo Celebrates Cinco de Mayo With #CuervoNoChaser Launch
Jose Cuervo teamed up with Afropunk last week in celebrating Cinco de Mayo with a #CuervoNoChaser party at Villain in Brooklyn, NY. The hashtag campaign is the new initiative from the brand, which is about "celebrating the spirt...
How Legacy Wine Built A Modern Beverage Retail Store
Arkansas native David Bevans has always loved taking care of people. The co-owner of Legacy Wine and Spirits in Little Rock, Arkansas, remembers his childhood home as a gathering place. His father, now 78,...
Sports Fans Are Embracing Premium Drinks
The way people watch sports has evolved, and has changed expectations for the beverages fans drink.
Not long ago, many considered the optimal way to watch sports to be in-person at a stadium. Sit in...
The Best Beers of 2016
As we enter the final months of 2016, our National Retailer Beer Panel looks back at the best brews they drank during this past year. These range from foreign beers produced by the likes of Cantillon or De Struise...
4 Alcohol Trends To Watch In 2017
The annual Distilled Spirits Council (DISCUS) New York holiday event is a window into what's currently hot in alcohol — and what's gaining steam.
Brand reps from some of the world's biggest drinks companies —...
A Pre-Harvest Trip To The Heart Of Cognac
The Bureau National Interprofessionnel du Cognac (BNIC) held its annual La Part des Ange (angels’ share) charity auction of fine Cognacs in September in Cognac, France. The BNIC hosted several journalists to experience the...
The 32nd Annual Advertising & Promotion Awards
Our annual Advertising & Promotion Awards recognize the best design and execution of branded content developed by the beverage alcohol industry.
The awards are judged by editorial staff from The Beverage Information Group, parent company of...
Champagne And Sparkling Wine Trends At Bars And Restaurants
Editor's Note: Many trends in alcohol begin at bars and restaurants That's why we occasionally cross-post content from our sister publication, Cheers magazine, when on-premise stories carry implications for the off-premise industry.
Whether it’s prosecco or cava, Champagne or...
Should Wine Bottles Shrink Their Carbon Footprint?
When we visit our local wine shop searching for that perfect bottle for the dinner table or for a gift, many consumers care about the label and the overall appeal of the packaging. And...
Do Customers Care About Eco-Conscious Brands?
Do customers care about eco-conscious brands or sustainability when buying beer, wine or spirits?
We invited retailers to write their opinions on the question. The results were split down the middle. Here’s what was reported from...