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Yellowstone Limited Edition Blended Whiskey

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The Staff
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Limestone Branch Distillery introduces Yellowstone Limited Edition, set to hit the market in October.

With only 6,000 bottles produced, this ultra-premium bourbon is the marriage of a seven-year rye, a seven-year wheated and a 12-year rye, the company says.

“I hand-selected the barrels of the 12-year bourbon to add just the right notes and create a truly distinct, well- rounded flavor profile,” says Steve Beam, president and distiller of Limestone Branch Distillery.

“Given our partnership with Luxco and the access they have to high-quality bourbon, we were able to hand-select ‘honey barrels’ for this small batch to find the best complementary flavors to enhance the seven-year bourbon,” he adds.

Beam added his own distinctive spin to the final product.

“Some of the bourbon was chill-filtered, some of it was not; but what makes this combination unique is that we took the 12- year rye bourbon out of its barrels, and poured the seven-year bourbon into the 12-year barrels to enrich it and extract more flavors. This process of reusing the barrels allowed the younger bourbons to pick up the more mature notes, adding a cinnamon and caramel taste as well as some smoky notes.”

Yellowstone Limited Edition, bottled at 105 proof, celebrates the 105th anniversary of Steve Beam’s great- grandfather, Minor Case Beam, selling his Old Trump Distillery to Joseph Bernard Dant, a pioneer distiller and relative from his mother’s side.

“It’s been a dream for my brother Paul and I to return the Yellowstone brand back to our family,” says Beam. “With this bourbon, both sides of our family – the Beams and the Dants – and their distilling heritage, come together.”

Steve Beam and his brother Paul Beam opened Limestone Branch Distillery in 2011. The distillery is known for its Moon Pie Moonshine, T.J. Pottinger Sugar Shine and Precinct No. 6 whiskey.

Yellowstone Limited Edition will be officially launched during the Kentucky Bourbon Festival, held in Historic Bardstown September 15-20, 2015.

Suggested retail price for the bourbon is $105.

Follow the Limestone Branch Distillery on Facebook.

Bird Dog Jalapeño Honey, Spiced Whiskeys

By
The Staff
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BD-Spiced-750ml-withShadowReflection-OPEN-MediumResBird Dog Whiskey has released two new flavors – Jalapeno Honey and Spiced.

Bottled at 80 proof, Bird Dog Jalapeno Honey and Spiced whiskeys are priced at $19.99 for a 750-ml. bottle. They are both available nationwide this September.

Bird Dog Jalapeno Honey Whiskey exhibits a light, sweet honeyed aroma that finishes with a zesty, crisp jalapeño kick, the company says. Bird Dog Spiced Whiskey exudes a mild aroma of sweetness that finishes with spice flavors.

Bird Dog Whiskey blends aged white oak barrel Kentucky bourbon whiskey with all-natural flavors. Other flavors include Apple, Chocolate, Hot Cinnamon, Maple Peach and the original Blackberry.

In 2013 and 2014, The Beverage Information Group awarded the coveted “Rising Star” Growth Brand Award to Bird Dog Whiskey.

Twenty Grand Vodka Peach, Bottle Redesign

By
The Staff
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Twenty Grand Vodka has released a new flavor: Peach.

Bottled at 80 proof, Twenty Grand Peach is an infusion of French vodka, VS cognac and natural peach flavors. It is priced at $29.99 a 750-ml and will be available nationwide by October 2015.

Twenty Grand Peach presents an aroma of fresh peaches while maintaining a smoothness throughout each sip, the company says. The finish continues this smoothness, with a candied fade.

Additionally, Twenty Grand Vodka has released a new bottle design for the entire brand collection, which includes Twenty Grand Black Vodka, Twenty Grand Peach Vodka, Twenty Grand Liqueur Vodka Rose and Twenty Grand Vodka. All the flavors will continue to retail at $29.99, except Black Vodka, which is $39.99.

In 2013 and 2014, The Beverage Information Group awarded the coveted “Rising Star” Growth Brand Award to Twenty Grand Vodka.

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Southern Wine and Spirits Opens Alcohol Learning Center in Vegas

By
The Staff
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You can now take alcohol classes in the City of Lights.

Southern Wine and Spirits of Nevada has announced the launch of the Academy of Beverages and Fine Service’s new Learning Center in Las Vegas.

Housed in a custom-built space, this advanced beverage training facility was created by the design firm Tal Design.

“The beverage industry is constantly evolving to be at the forefront of style and tastes, and we are constantly stepping up the ways we educate and inform those who will be the face of our industry,” said Larry Ruvo, Senior Managing Director of Southern Wine and Spirits of Nevada, in a press release.

The Learning Center was designed with the input of Francesco Lafranconi, creator of the Southern Wine and Spirits of Nevada’s Spirits and Mixology Program. The Program has boasted over 1,000 graduates since 2000, who have been taught their craft by some of the world’s leading beverage authorities.

Actively teaching at the Learning Center with Lafranconi will be Cicerone Beer expert Sam Merritt, Master Sommelier Joseph Phillips, and Level Three Sake Sommelier and Master Sommelier Luis De Santos.

Also on offer will be a Certified Barista Program.

The Center also benefits from the expertise of Southern Wine and Spirits experts like Livio Lauro, Senior Director of Sales for Spirits, Master Sommelier Ira Harmon and Master Mixologists and Spirits Educators James Starkus, Max Solano and Jair Bustillos.

The Learning Center contains stainless steel work stations, built in an ergonomic “racetrack” design for speed, efficiency and ease of movement, the company said. All tasting surfaces are LED-equipped to help students capture the true color of the beverage.

Over a dozen mood light settings replicate for learners various hospitality environments. The entire space is fully integrated with a host of audio and visual tools that also enable remote learning and streaming of a variety of classes and events.

The Learning Center will be available to host supplier, trade and consumer events that create value for suppliers and partners to further incentivize their brands with Southern Wine and Spirits.

BD Round Up: September 2, 2015

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The Staff
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Beverage Dynamics Round Up – September 2, 2015 View this email online
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MAKING YOUR POS WORK FOR YOU

What beverage retailer doesn’t look for ways to positively impact their sales? So here’s some good news: Thanks in part to improved technology, today’s retailers can make their sales processes more efficient and effective with the latest and greatest in POS systems.
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HIGH-VOLUME MERCHANDISING

Retailers know that a large percentage of their sales, and an untold amount of profit, come from the best-known and leading brands in any category. Volume in retailing is almost always king, and making sure customers can easily locate their favorite beverages is something any savvy retailer values. 
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Product Watch
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CELT THIRSTY WARRIOR
Eurobrew Inc. has announced the U.S. arrival of Celt Thirsty Warrior, it’s most recent cider produced by Groupe Eclore in Brittany, France. Celt Cider has sparkled since the Iron Age when Gaul warriors roamed the ancient land named “Armor” or “Country-by-the-Sea,” the company says. Click here to read more.		 SPEYBURN ARRANTA CASKS SINGLE MALT
Speyburn has introduced its new Arranta Casks single malt scotch whisky. Speyburn Arranta Casks achieves a bolder taste of Speyside, the company says, by using air-dried first fill American Oak ex-bourbon casks, hand-selected by Distillery Manager Robert Anderson. Click here to read more.		 CRABBIE’S SCOTTISH RASPBERRY GINGER BEER
Crabbie’s Alcoholic Ginger Beer has introduced its newest flavor, Scottish Raspberry. Available nationwide, Crabbie’s Raspberry Alcoholic Ginger Beer combines steeped ginger with spices and natural Scottish raspberry flavor. Crabbie’s Raspberry is best served cold and poured over ice. Click here to read more.		 ACDC ROCK OR BUST
The rock band ACDC has joined forces with German brewer Karlsberg and Eurobrew Inc. to introduce a rock-inspired premium lager to the United States. Their ‘Rock or Bust’ beer is a blond-tinted lager infused with earthy/citrusy hops..Click here to read more.
Industry Happenings
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Cape Town, South Africa		 NBWA Convention & Trade Show
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Vias Imports Acinum Italian Wines

By
The Staff
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Vias Imports, Ltd., an importer of Italian wine in the U.S. market, announces the debut of the Acinum line of wine.

Soave Classico Acinum_NVThis new brand is the first-ever proprietary wine within the Vias portfolio. It’s created by Vias chairman, Fabrizio Pedrolli, in collaboration with oenologist Enrico Paternoster. Acinum (which translates to “grape” in Latin) is produced in the Veneto region of Italy.

To be released nationwide in September 2015, Acinum is available in five 750-ml. offerings: Prosecco Extra Dry DOP (suggested retail price: $11), Soave Classico DOP ($11), Valpolicella DOP ($16), Valpolicella Ripasso DOP ($23), and Amarone della Valpolicella Classico DOCG ($55).

Acinum will be released on a limited edition basis only. The company says that the restricted production (only 150,000 bottles of each wine) will ensure that each bottle receives the appropriate attention to detail needed to produce exceptional wines that express the authentic heritage of each indigenous grape.

To safeguard quality standards, Pedrolli is involved in all aspects of production, from vineyard site selection to bottling. Pedrolli selected the five wines for Acinum as a representation of key markers in Italian wine history, the company says, and a collection of Italian staples that he would also like to see increase in prominence within the US market.

With over forty years in the Italian wine business, Pedrolli’s experience—founder of the Trentino-Alto Adige chapter of the AIS (Italian Sommelier Association) and first Italian secretary general of the ASI (International Sommelier Association)—provides him with the knowledge to select the highest quality Italian wines for Acinum and the Vias portfolio, the company says.

The Vias portfolio comprises a vast collection of over 200 native indigenous varietals.

Club W 2014 Cocomero Rosato

By
The Staff
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The rosé season is in full swing and Club W has unveiled their latest introduction, a 2014 Cocomero Rosato from Italy.

Club W’s Wine Director, Katie Delaney, traveled to Tuscany to work with the winemaker on creating the ideal blend for their first Italian rosé, the companies says.

They believe the final product is a classic example of the region: bright, crisp, fruity, and refreshing.

On the nose, the 2014 Cocomero smells of watermelon and white nectarine, the company says, with white flowers imparting a blooming, heady aroma. On the palate is juicy fruit.

If you’re a watermelon fan, food blogger and stylist La Femme Epicure has curated a drunken watermelon popsicle recipe.

The suggested retail price of this bottle is $16.99.

Queen Bohemian Lager

By
The Staff
-

Eurobrew Inc. is teaming up with England’s RnR Brew, and the Schwarzenburg Brewery in Provitin in the Czech Republic, to import the band Queen’s latest beverage line: Queen Bohemian Lager.

Queen’s inspiration for the lager is taken from their famous single, ‘Bohemian Rhapsody’. The beer is a golden, hoppy lager with an IBU of 33 and ABV of 4.7%.

Queen Bohemian Lager is brewed in conjunction with Czech Purity Laws. It contains three ingredients: Artesian water, Czech barley malt, and Noble Saaz hops [the traditional hops for Pilsner beer]. The lager is brewed and bottled in the Kingdom of Bohemia, Czech Republic with RnR Brew Ltd.

For more information on Queen Bohemian Lager, and its availability in the United States, please contact Eurobrew Inc. at marketing@eurobrews.com, or visit their website at eurobrews.com.

RnR Brew Ltd are also the creators of the band’s Killer Queen Vodka.

Wild Ginger Alcoholic Ginger Beer

By
The Staff
-

Wild Ginger Brewing Company has unveiled its Wild Ginger Alcoholic Ginger Beer.

“Alcoholic ginger beer has been around as long as the art of brewing. It was only during Prohibition that it turned to soda,” says Wild Ginger Founder Jamey Grosser in a press release.  “I’ve always loved ginger beer, but could never find an alcoholic version, so I decided to make one myself.”

Wild Ginger leads with a subtle sweetness, the company says, before a spicy climax with no beer aftertaste. Wild Ginger is right at home on the rocks with a lemon or lime, sipped straight out of a cold can or enjoyed in a cocktail such as the Moscow Mule.

Wild Ginger Alcoholic Ginger Beer (4% ABV) is initially available in 12-ounce cans in Ohio, Indiana, Kentucky, Tennessee, Georgia, Alabama, Mississippi and North Florida, with national availability expected by year-end.  A six-pack will retail for approximately $8.99-$9.99.  Additional products are planned for release in the fall.

 

Strongbow Hard Apple Cider Aims to Make This Fall Strongbow Season

By
The Staff
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FOR IMMEDIATE RELEASE

STRONGBOW® HARD APPLE CIDERS MAKE THIS FALL STRONGBOW SEASON

NEW YORK, NY (August 28, 2015) – Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world,[1] is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.

“Hard cider remains one of the hottest segments in beverage alcohol[2] and its consumption spikes in the fall,” said Alejandra de Obeso, Brand Director for Strongbow, HEINEKEN USA. “Strongbow’s retail program will remind consumers that fall is the perfect season for spontaneous get-togethers, as these moments can be enjoyed with a Strongbow over ice shared with family and friends. Even better, Strongbow Season is a great time to bring our four delicious flavors to any table, whether it’s Gold Apple, Honey, Red Berries or Ginger.”

To increase awareness of Strongbow Season, the brand is continuing its “Bestest Over Ice” campaign with seven weeks of national TV advertising and 17 weeks of social media presence. Strongbow will also support the fall program through partnerships with pre-store digital shopper media on both desktop and mobile, designed to drive traffic in-store and to the newly re-launched www.Strongbow.com. The site provides information on Strongbow’s portfolio of flavors, including a product locator to lead consumers to on- and off-premise accounts where Strongbow is sold as well as featuring the TVC from the newest campaign.

On-premise, Strongbow Season will come to life through tailor-made coasters, table tents, posters, and banners inviting consumers to enjoy Strongbow over ice as their first drink for a casual night out with friends. At retail, price cards, floorstands, freezer toppers, and cooler decals will attract and engage shoppers by reinforcing Strongbow’s “Bestest Over Ice” messaging.

De Obeso continues, “As the summer transitions into fall, consumers begin a new routine, which includes even more hosting occasions at home with their closest friends and family. This is a fantastic time to discover the refreshing taste of Strongbow flavors over ice. There is a clear opportunity for retailers and on-premise accounts to drive incremental sales and profit of Strongbow Hard Ciders.”

Strongbow Gold Apple Hard Cider was recently awarded the Best Tasting Common Cider at the 2014 Tastings.com World Beer Championships. To find all the Strongbow flavors, including Gold Apple, Honey, plus new Strongbow Red Berries and Strongbow Ginger, please visit our product locator at www.strongbow.com.

 

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

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