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A Symbol of Caribbean Rum

Caribbean rums traveled to Manhattan last Wednesday for a media tasting event at cocktail bar Dear Irving. We sampled spirits from a diverse selection of brands and countries, unified by an emblem printed on their bottles — The Authentic Caribbean Rum Marque.

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The five Caribbean rums set for tasting.

The marque is a provincial symbol that signifies that rum was fermented and distilled to strict standards in one of 15 Caribbean countries. It was created in 2005 by the The West Indies Rum and Spirits Producers’ Association.

The tasting was led by WIRSPA Global Brand Ambassador Neil Morris, who took us through the origins, styles and flavors of each entry.

First up (after a well-balanced Daiquiri) was the Rhum Barbancourt Three Star 4 Year Old. A “French Style” rum, the 4YO was made from locally cultivated sugar cane juice, double distilled in pot stills, and aged in American Oak. Pleasantly grassy up front, the Haitain product was overall light and vegetal.

Next was a common favorite, the Brugal 1888. Crafted “Latin Style” in the Dominican Republic, this rum was distilled from local molasses in a two-column still before aging 6 to 8 years in American Oak, followed by 2 to 4 years in first-fill Spanish Sherry Casks.

To say the sherry was present would be an understatement. It was firmly there, on the nose and initial taste. Other notes included oak (of course), tropical vegetation, fruit, chocolate and caramel, making for a highly complex spirit. This rum lives up to its reputation.

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The evening began with a well-balanced Daiquiri.

After the two straight-style rums, we transitioned to a blended. Chairman’s Reserve is a mix of rums distilled from both pot and column stills, before being double casked. Propping up the light fruit notes was a spicy, nutty backbone. This balanced union fruit/spice/nuts achieved the intended affect of reminding the drinker of whiskey.

The fourth and fifth samplings were real treats, since neither is available in the U.S.

Monymusk Plantation Special Reserve is a rich, balanced blend of Jamaican rums, from both pot and column stills. Beneath a wood-dominant flavor was an array lighter, fruity notes.

The final entry was the highlight of the tasting. The Foursquare Rum Distillery Port Cask Finish is aged three years in bourbon barrels, then “finished” with six years spent in port barrels. This Barbadian spirit benefits greatly from the port wood, with an oaky, smooth, elegant taste.

The five rums represented the diversity, quality, and standards upheld by The Authentic Caribbean Rum Marque. Each rum bearing the marque must be naturally flavored, made of sugar cane, matured for at least one year in small wood, distilled between 40% and 96% ABV (though 37.5% is okay, where permitted), and, if blended, must feature an age statement based on the youngest rum of the mix.

The marque itself — ringed by the phrase “Authentic Caribbean Rum” — is a large ‘C’ around a smaller ‘R’, the leg of which becomes a blade, crossed by a cutlass. This yet another Caribbean flourish for a symbol of the best rum the region has to offer.

From Holland to NYC: Ketel One Vodka Celebrates Artistically

NEW YORK, NY - MAY 13: Bartender Jeff Bell, Chef Mark Forgione and mixologist Ricky Gomez attend as De Nolet Presents Ketel One Vodka on May 13, 2015 in New York City. (Photo by Jemal Countess/Getty Images for Ketel One)

Last night, De Nolet — presented by Ketel One Vodka — made its debut in New York City with an event to discover the 11 generations of craftsmanship behind Ketel One Vodka.

NEW YORK, NY - MAY 13:  A general view of atmosphere as De Nolet presents Ketel One Vodka on May 13, 2015 at SIR Stage 37 in New York City.  (Photo by Jemal Countess/Getty Images for Ketel One)
NEW YORK, NY – MAY 13: A general view of atmosphere as De Nolet presents Ketel One Vodka on May 13, 2015 at SIR Stage 37 in New York City. (Photo by Jemal Countess/Getty Images for Ketel One)

After entering through a 45-foot windmill inspired by the Nolet Distillery’s signature one in Schiedam, Holland, where Ketel One Vodka is made, guests enjoyed a “multisensory journey” that took them on a storytelling tour of the Ketel One Vodka heritage with bespoke cocktails, signature dishes, musical performances, visual art displays and the craftsmanship behind Ketel One Vodka, according to a press release.

Live music included performances by Blood OrangeMOTHXR and DJ KISS.

USA World Class winner and NY-based mixologist Jeff Bell was on hand to create bespoke cocktails, including 1691, Chamakay, Brooklyn Easy and Not for Nuthin’. The vodka tasting station featured Ketel One’s National Mixologist Ricky Gomez.

The menu pairing was curated by Chef Marc Forgione.

Art played a big role at the event. An interactive brand wall detailed the 11 generations of the Nolet family, who have been distilling spirits for close to 325 years. Artist Dev Harlan’s art installation of 11 prisms represented the 11 generations of Nolet family distillers, while Rubin 415’s mural represented the three flavor profiles of Ketel One Vodka: Ketel One (base), Ketel One Citroen and Ketel One Oranje.

Featured image: Bartender Jeff Bell, Chef Mark Forgione and mixologist Ricky Gomez. (Photo by Jemal Countess/Getty Images for Ketel One)

NEW YORK, NY - MAY 13:  Mixologist Ricky Gomez attends as De Nolet Presents Ketel One Vodka on May 13, 2015 in New York City.  (Photo by Jemal Countess/Getty Images for Ketel One)
NEW YORK, NY – MAY 13: Mixologist Ricky Gomez attends as De Nolet Presents Ketel One Vodka on May 13, 2015 in New York City. (Photo by Jemal Countess/Getty Images for Ketel One)

Promoting Responsible Drinking Takes a Team Effort

Two leaders in the alcohol industry recently teamed up to promote responsible, legal drinking.

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From Right: Daniel Madera, Pernod Ricard USA, and local retailer.

Pernod Ricard USA and Southern Wine & Spirits of America, Inc. completed a national effort on May 6 to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (Responsibility.org). The foundation is national not-for-profit funded by distillers, with a mission to eliminate drunk driving and underage drinking while promoting responsible decision-making regarding beverage alcohol.

Pernod Ricard USA’s full salesforce joined with more than 1,000 Southern salespeople to distribute information to retail accounts — which can be shared with consumers — about key Responsibility.org programs, including helpful tips on how to be a responsible host during the occasion-filled summer months. The team covered thousands of stores nation-wide.

Responsibility.org programs that have helped work towards reducing drunk driving and underage drinking. Since the organization was formed in 1991, drunk driving fatalities have decreased 36% and lifetime alcohol consumption among our nation’s youth has decreased 42%, according to a press release.

 

WSWA Acquires Minority Share in Tech Company Drizly

The landscape of digital alcohol services continues to shift.

WSWA Services, LLC, an affiliate of Wine & Spirits Wholesalers of America (WSWA), has purchased a minority share in Drizly, the Boston, Mass.-based tech company specializing in mobile, on-demand-delivery alcohol shopping.

“This strategic alliance unites decades of wine and spirits wholesaler experience with the dynamic technological changes that are reshaping the beverage-alcohol industry,” a press release said.

Drizly already operates in more than 15 cities across the country.

Drizly and WSWA Services first established the alliance last April to help expand the e-commerce company’s presence with retailer partners across the country, enabling Drizly to serve more consumers, the press release said. Drizly will now have direct access to a network of industry experts (wholesalers) with long-standing, professional relationships at both the supplier and retailer levels, as well as support in navigating the regulatory environment and marketplace.

“Drizly’s strategic alliance with WSWA Services shows that technology can be the ally of mature, regulated industries like beverage alcohol — not a disruptor,” said Nick Rellas, the co-founder and CEO of Drizly.

“The vision for Drizly has always been to accelerate wholesalers, suppliers and retailers through the consumer’s shift to digital and mobile commerce,” he added. “By joining forces with WSWA Services we take an important step forward in our mission to legally connect supply and demand.”

WSWA President and CEO Craig Wolf said, “WSWA Services’s strategic alliance with Drizly demonstrates the commitment of wholesalers to support next generation technology that will directly benefit consumers, retailers, suppliers and wholesalers.”

He added, “Most importantly, this alliance will enhance the three-tier system and amplify the benefits this system currently provides consumers: the widest array of product available anywhere in the world, delivered in a manner that is well regulated and ensures consumer protection, appropriate oversight, and product integrity.”

Emory Vodka Blake Emory ‘Zebra Love’ Bottle

MIAMI, FL - DECEMBER 05: Artist Blake Emory poses for a portrait during his debuts of provoking abstract collection of works "Zebra Love" at this yearís Spectrum Miami exhibit during Art Basel Miami Beach on Friday December 5, 2014 in Miami, Florida. (Photo by Johnny Louis/jlnphotography.com)

Blue Vase Marketing has announced the Spring 2015 launch of Emory Vodka, inspired by New York-based artist Blake Emory.

Emory Vodka-6Emory Vodka enters ultra-premium beverage market as a 100% corn-based product that is naturally gluten free while being six times distilled during the fermentation process.

Emory — one of today’s pioneers in the Optic Modernism movement — has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of Emory Vodka. His Zebra Love design is embossed on to a signature artisan bottle, complete with Emory’s trademark red stiletto, according to a press release.

A portion of proceeds from the sales of Emory Vodka will be donated to the ASPCA to help prevent cruelty to animals.

Priced at $29.99 for 750-ml bottle, Emory Vodka will commence its off-premise campaign in late spring, targeting high volume cities around the country. The brand is anticipated to be on-shelf by the summer, within established retailers such as Total Wine & More and Binny’s, while targeting additional major retailers throughout the year.

Joint marketing efforts for the new line of Emory Vodka by Blue Vase and Pearson & Pearson will be supported by a national PR campaign, social media and traditional advertising throughout 2015.

Featured image: MIAMI, FL – Artist Blake Emory poses for a portrait during his debuts of abstract collection of works “Zebra Love” at this yearís Spectrum Miami exhibit during Art Basel Miami Beach on Friday December 5, 2014 in Miami, Florida. (Photo by Johnny Louis/jlnphotography.com)

Blue Chair Bay Rum Banana Cream and Vanilla

BCB-Vanilla-Bottle-nobkgndBlue Chair Bay Rum has announced two new flavors: Banana Rum Cream and Vanilla.

Banana Rum Cream is a blend of fresh, sweet, ripe banana with caramel and vanilla notes brought together with Caribbean, according to the company. Its mixable quality makes it a perfect base for no-pressure cocktails. It’s sippable on its own or on the rocks, too. Banana Rum Cream Image

Vanilla has sun-baked vanilla meringue aroma, smooth body, and a warm and creamy finish, according to the company.

The suggested retail price is $19.99 for a bottle of the Banana Rum Cream, and $18.99 for the Vanilla.

anCnoc 24 Year Old

anCnoc has announced the U.S. release of its 24-Year-Old Highland whisky.

Amber in color, the 24 Year Old has a dense sweet spice on the nose with a note of Christmas cake, according to the company. It’s rich, crisp, with notes of vanilla, toffee and lemon juice. On the palate, the spiciness continues with hints of candied orange slices, warm honey and a mature note of worn leather.

The suggested retail price is $180 per bottle.

Crown Royal Northern Harvest Rye, Hand Selected Barrel

Crown Royal has introduced its first-ever blended rye whisky, Crown Royal Northern Harvest Rye.

Screen Shot 2015-05-14 at 9.00.07 AMThis offering combines the richness of Northern harvest rye grains with the smoothness of Crown Royal to create a balanced whisky, according to the company.

The Canadian climate provides ideal conditions for growing rye grains, according to the company. The grains are planted in the fall, then blanketed with snow during the harsh winter months and only finish their growth cycle once they have sprouted throughout spring and summer. The extra time the grains take to fully mature results in flavorful hints of fruit, cloves and spice.

Available at 90 proof / 45% Alcohol by Volume, Crown Royal Northern Harvest Rye will be sold at a suggested retail price of $29.99 for a 750 mL bottle.

To further bolster its portfolio, Crown Royal will also expand its Crown Royal Hand Selected Barrel whisky program to select markets across the country.

First offered exclusively in Texas, Crown Royal Hand Selected Barrel features “the heart of the Crown Royal blend, our Coffey Rye whisky,” a press release said.  “Whisky adorers can savor the signature Crown Royal smoothness through this single barrel liquid that is produced from the brand’s unique Coffey Rye Still, the only known still of its kind in North America, located in Gimli, Manitoba.”

This is the first national rollout of a barrel program by the Crown Royal brand, where select retailers are able to purchase an entire barrel.  To commemorate the purchase, every bottle produced from the barrel will also feature a personalized medallion denoting the retail location.

Crown Royal Hand Selected Barrel is 103 proof / 51.5% Alcohol by Volume and will be sold at a suggested retail price of $54.99 for a 750 mL bottle.

Both Crown Royal Northern Harvest Rye and Hand Selected Barrel include a box and a felt bag, two iconic packaging features of the company.

Duckhorn Wine Company Acquires Napa Valley’s Three Palms Vineyard

Duckhorn Wine Company has purchased Napa Valley’s Three Palms Vineyard.

Duckhorn Vineyards had long made wines from grapes acquired from Three Palms Vineyard, dating back to an inaugural merlot in 1978. “This iconic wine helped to pioneer luxury Merlot in California, and played a pivotal role in establishing it as one of North America’s great premium varietals,” said a Duckhorn Vineyards press release.

“We released that inaugural vintage at the then high price of $12.50, because we wanted people to understand that it was a Merlot of exceptional quality,” added Duckhorn Wine Company Founder and Chairman Dan Duckhorn. “This message connected with people.”

Three Palms was purchased from Sloan and John Upton for an undisclosed price.

Duckhorn Wine Company has been purchasing all of the grapes from the 83-acre Three Palms Vineyard since 2011. Fruit from Three Palms will continue to be used exclusively in Duckhorn Vineyards wines.

“This is a very special day for us,” said Duckhorn. “Not only has the Duckhorn Vineyards story always been tied to the story of Three Palms, our long friendship with Sloan and John has been one of the wine industry’s most successful and enduring partnerships.”

In 1967, Three Palms Vineyard was acquired by the Uptons, who planted it the following year. In the late 1800s, the property was owned by San Francisco socialite Lillie Coit (Coit Tower), who planted the site’s three landmark palm trees.

The vineyard has sparse, bale loam soils, according to the press release. In many spots, the vines’ roots dig as deep as 18 feet. Because of the rocky, challenging soils, the vineyard is planted to only 545 vines per acre.

Three Palms is also covered by volcanic stones, which absorb the sun’s heat during the day and radiate the heat back to the vines at night, protecting against frost and helping to ripen the fruit, according to a press release. In addition, the vineyard’s warm up-valley location contributes to a shorter season.

Of Three Palms’ 83 total acres, 73 are under vine, with approximately 50 acres planted to Merlot, and the rest planted to smaller amounts of Cabernet Sauvignon, Petit Verdot, Cabernet Franc and Malbec.

The average vine age at Three Palms Vineyard is roughly 20 years, with the most recent plantings in 1999.

With the acquisition of Three Palms Vineyard, Duckhorn Wine Company’s Napa Valley estate program now includes seven vineyards. These vineyards include both mountain and valley floor sites, for a total of 223 planted acres.

Absolut Campaign Lights Up the Night with Empire of the Sun

Absolut is celebrating the latest iteration of Absolut Nights – the next step of the brand’s Transform Today campaign – intended for inspiring consumers to “push nightlife conventions beyond their limits,” according to a press release.

absolutsummerjpegA short film featuring a never-before-heard track from electronic music duo, Empire of the Sun, leads the campaign by depicting real experiences of Absolut nightlife.

Absolut has also launched Absolut Spark, a new limited edition illuminated bottle.

Absolut Nights is meant to build on the momentum started by a series of global events in 2014, hosted by Absolut in New York, Sao Paolo, Berlin and Johannesburg, that “infused nightlife with creativity thanks to one-of-a-kind artistic collaborations.”

Each event featured a different artist who reimagined a traditonal nightlife convention — from over-sized, inside-out disco ball to pyrotechnic-triggering dance floors — to create a “collective rush of adrenaline” for event attendees.

Footage captured from real Absolut events around the globe set a backdrop for the brand‘s latest short film and serves as the creative featured in Absolut’s new TV advertising, appearing on late-night TV, cinemas and beyond. Placing real consumers and nightlife enthusiasts in the spotlight, the short film, directed by Grammy-winning director Melina Matsoukas, features the new track from Empire of the Sun.

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To further celebrate Absolut Nights, the brand is giving consumers the chance to #SparkYourNight with the new Absolut Spark bottle – a limited edition, illuminated bottle of original Absolut Vodka. Featuring a light that shines through the bottom, Absolut Spark gives consumers the ability to “shine a new light on their nightlife rituals” for up to eight hours.

The Absolut Spark bottle is currently available nationwide.

Now through August 15, Absolut is offering consumers the chance to win an “unforgettable nightlife experience” with a three-day, two-night trip to California to attend the next Absolut Nights experience, Absolut House Party. For more information, consumers 21 and over are invited to visit AbsolutSummer.com

Watch the new television commercial and listen to the Empire of the Sun track at YouTube.com/Absolut, and visit Absolut.com/Nights to follow the campaign, and joining the Absolut conversation on Instagram, Facebook or Twitter using #AbsolutNights.