Fruits and Wine announced three new flavors of rosé blended with real fruit juices.
The company says this launch satisfies the growing trend in the U.S reporting that 66% of consumers are eager to mix wine with fruit/juices ( Source: IRI Group).
The new flavors are Cherry Rosé, Grapefruit Rosé and Strawberry Rose. They include real fruit juice and infusions, with no fruit syrup .
Imported by Marie Brizard Wine and Spirits Americas, Fruits and Wine contains less sugar than a classic cola and less alcohol than the classic wine (7 to 8.5% alcohol).
Fruits and Wine is ideal for brunch, an afternoon aperitif, or a light lunch of salads and seafood, the company says.
Fruits and Wine bottles have easy-to-open screw tops that keep the product fresh for up to a month after opening.
“After a successful launch in Canada, we realized that Fruits and Wine was the answer to a current consumer need; a delightful light drink, with low calories and easy to drink” explains Nicolas Guillant, President of Marie Brizard Wine and Spirits Americas.
The suggested retail price for Fruits and Wine is between $7.99 and $9.99 per 750-ml. bottle.
