Superbird is a 100% blue agave tequila-based canned cocktail.
The agreement marks Molson Coors first entry into the premium ready-to-drink (RTD) spirits category, and its latest move beyond the beer aisle.
Through the Molson Coors distribution network, Superbird will seek to expand distribution nationally, beginning with 10 new markets in spring 2021.
“We have clearly executed on our promise to evolve our portfolio beyond beer and moving into fast-growing RTD cocktail space with an incredible brand like Superbird only strengthens our position as a true beverage company,” says Pete Marino, president of emerging growth at Molson Coors. “CKBG created a delicious, authentic, super-premium brand, and it equips our company, and our distributors with another high-quality option.”
Superbird is a carbonated, 5.9%-ABV take on a Paloma. Besides real tequila grown and processed in Tequila, Mexico, the product also contains natural grapefruit juice, agave nectar and sparkling water. The RTD has no sugars or artificial ingredients.
“We’re thrilled to partner with Molson Coors and have a distribution network that aligns with our higher purpose,” said Joe Marchese, co-founder of CKBG. “We’re honored to be working hand in hand with one of the best beverage companies in the world, and one that understands the high-quality standards to which we hold ourselves and our product.”
CKBG first launched Superbird in 2018. Since then, the RTD spirits category has experienced an 142% growth in 2020, and will be worth an estimated $1.2 billion in 2021, per Nielsen.