Carolans Irish Cream has launched its latest line extension, Carolans Peanut Butter.
The nutty, creamy flavor is mixed with original Carolans Irish Cream, the company says, made with ingredients such as farm fresh Irish cream, Irish whiskey and naturally harvested honey.
This new product is 34 proof. Drink it straight, over ice, mixed in coffee or in a cocktail.
Carolans Peanut Butter follows the release of Carolans Cold Brew and Carolans Salted Caramel as the third line extension to the family.
“We are excited to launch Peanut Butter as our latest Carolans Irish Cream extension. Peanut butter has proven to be consumer-favorite flavor and we know that it will pair perfectly with the rich, smooth taste of Carolans Irish Cream,” says MaryCrae Brotzge, Heaven Hill Brands Senior Brand Manager. “Coming off the boom of Irish Cream Whiskies over the past two years, now is the perfect time to deliver a new flavor profile under this successful brand.”
Carolans Peanut Butter will be supported in trade media and retail point-of-sale with a tagline encouraging consumers to “Enjoy Every Sip.” It launches nationwide this February, for a suggested retail price of $14.99 per 750-ml. bottle.