Monaco Cocktails has debuted a brand refresh, marking a milestone in the company’s history as it celebrates more than a decade since launching.
Monaco’s new brand tagline is labeled “Feel The Fun.”
Working with global creative design agency Robot Food, Monaco spent the last year modernizing design elements, as well as the brand’s persona to reflect the current culture. Nodding to the brand’s heritage, new monochrome cans – each designed in flavor-fueled colors – features an “established in 2012” emblem within the refreshed logo, where the signature Monaco rooster is prominently displayed.
The lineup includes more than ten varieties to choose from, each containing two shots of real spirits in every can.
“Monaco is the third brand by volume within the crowded ready-to-drink category, growing 34% in 2022 with 2.5 million cases sold and recognized as a ‘top’ spirit-based RTD as well as the #1 single serve,” says Don Deubler, CEO of Monaco’s parent company, Atomic Brands. “This success can be attributed to our ability to identify consumer desires without ever trading quality, allowing us to evolve. Our first-ever brand refresh allows us to better express the brand personality: bold, authentic and unapologetic. We’re thrilled to celebrate a decade of creating unforgettable cocktail experiences with all who choose to enjoy the good times.”
Most recently, Monaco Cocktails partnered with the world’s premier mixed martial arts organization to become the official Hard Lemonade of UFC. As the summer music festival season continues to roll out, Monaco will have a large footprint at shows across the country, the company says, handing out flavors including their newly launched Margaritas line.
Monaco Cocktails are currently available at stores nationwide for $2.50-2.99 per 12-oz. can. To find a retailer near you, visit the store locator.
