Mash & Mallow is a new flavored whiskey brand founded by Kentucky Bourbon Hall of Famer Kaveh Zamanian, in partnership with Pernod Ricard.
The brand has flavors of chocolate, toasted marshmallow, sweet confectionary sugar and graham cracker, the company reports, before a wood-oak finish that is sweet with a subtle smokiness. It’s meant to mimic the taste of a s’more.
The whiskey’s mash bill is 97% corn whiskey and 3% rye whiskey, alongside added flavors.
“Today’s whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits,” says Zamanian, who’s also founder and whiskey maker at Rabbit Hole Distillery. “Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s’mores toasted by the fire.”
“I wanted to create a smooth whiskey that is so good you’ll take it with you anytime adventure calls — from your local bar to an adventure in the great outdoors,” he adds. “I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors.”
This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its whiskey lineup, featuring two expressions: Tequila Barrel and Double Oak Barrel.
The brand’s commercial support in the U.S. is led by Castle Brands. It’s available for purchase at retailers in CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA and WI.
Mash & Mallow is 70 proof.
The suggested retail price is $32.99 per 750-ml. bottle.
