Patrón Tequila has collaborated with Mexican racing star Checo Pérez, driver for the Oracle Red Bull Racing Team, on the 2023 limited-edition Patrón Mexican Heritage Tin.
Released annually, the 2023 edition continues the tradition of visually sharing the stories, traditions and culture of Mexico through one-off designs.
This year’s eighth edition of the tin, which includes a bottle of Patrón Silver, features a design inspired by Checo’s life on and off the racetrack, encapsulating many of the things Checo feels passionate about in being Mexican, the company says.
“Mexico is always with me no matter where I might be in the world, so I’m excited to finally share this collaboration that I created alongside my Patrón familia,” says Pérez. “The design and each symbol on the Patrón Mexican Heritage tin has special meaning to me and represents the passion and pride in Mexico that brought Patrón and I together. I’m so excited for the tin to hit shelves, and for my fans to have something created by me that they can pick up for themselves or loved ones this holiday season.”
In 2021, Patrón Tequila first began working with Pérez. Most recently, with Patrón at the helm, Bacardi became the official global spirits partner of the Oracle Red Bull Racing team.
The limited-edition Patrón Mexican Heritage Tin is available at retailers nationwide for the suggested price of $59.99, while supplies last. The tin is also available online via ReserveBar.
