Malibu Splash Mango is the company’s latest ready-to-drink (RTD) release.
This new beverage combines a coconut base with mango flavors in a sparkling malt beverage.
Malibu Splash Mango (ABV 5%) joins the flavors Strawberry and Pineapple in the 24-oz. sized can, which launched last summer.
In addition, hitting the shelves in time for the start of summer, Malibu Splash will roll out in the “Sunshine Variety Pack” – a collection of eight, single-serve 12-oz. cans of Splash flavors: Pineapple, Strawberry, Watermelon and the new Mango.
“Whether it’s a group of friends at the beach, or just relaxing in the sunshine, Malibu Splash is the ideal way to add a taste of summer to any occasion,” says Nicholas Scutari, Malibu Splash Brand Director, U.S. Beverage. “As a category, Flavored Malt Beverages (FMBs) continue to grow because they combine two things that consumers demand – flavor and convenience. Few can deliver flavor like Malibu Splash and the new variety pack makes entertaining a breeze. Our sales network is excited to start selling.”
Mango rolls out nationally this month for a suggested retail price of $3.49 per can and $17.99 per 8-can pack.
This follows the recent launch of Malibu RTS Cocktails.
