As ready-to-drink (RTD) beverages continue to boom, Jim Beam has added four new flavors to its lineup of RTD beverages: Jim Beam Kentucky Coolers.
They are made in partnership with The Boston Beer Company. New Kentucky Coolers flavors include two hard lemonades, and two takes on the east coast cocktail, “the crush.”
These four new flavors roll out nationwide in a new variety 12-pack of 12-oz. cans:
- Orange Crush
- Peach Crush
- Blueberry Lemonade
- Strawberry Lemonade
“Jim Beam is an iconic brand that at its core is about the power of human connection, going back to the front porch of the Beam family home where everyone was welcome,” says Jim Beam global brand vice president Veronique Mura. “We know firsthand how a carefully crafted beverage can complement life’s most cherished moments and that is captured in every can of Kentucky Coolers cracked open with the ones we love. We are proud to continue to innovate this iconic brand and introduce more unique flavors for people to connect over and share.”
Jim Beam Kentucky Coolers are 5% ABV and 120 calories per serving.
The suggested retail price is $15.99 for the 12-can variety pack
