Coffee liqueur brand Tia Maria has announced a new bottle design, alongside the launch of their ready-to-drink cocktail, Iced Coffee Frappé.
Tia Maria first launched in 1950. Today, the bottle label displays the cold brew method and the brand’s ingredients of 100% Arabica coffee beans and Madagascar vanilla.
Tia Maria’s new ready-to-drink cocktail, Iced Coffee Frappé, features a cold brew method, nitro technology and is 4% ABV. The packaging shows artwork by the street artist, Karski, from the Netherlands.
The RTD category grew 39.1% in 2020, according to the Distilled Spirits Council, and appears poised for further growth in 2021.
Tia Maria Cold Brew Coffee Liqueur is available nationwide in its new bottle, for a suggested retail price of $27.99 per 750-ml. bottle. Tia Maria Iced Coffee Frappé cocktail is available nationwide in 200-ml. 4-packs at a suggested retail price of $9.99 per pack. A single 200-ml. can is also available for a suggested retail price of $2.30 each.
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