19 Crimes Launches Beer Line with Augmented Reality Labels
The 19 Crimes wine brand — known for their prisoner-themed labels with augmented reality — will launch three craft beers in the U.S. this March.
The new brews are an India pale ale, a pilsner and...
Heineken Launches Summer Music Sweepstakes
Heineken USA this summer will roll out special music packaging and daily music-themed prizes that include Spotify and Live Nation gift codes.
Beginning April 15 and continuing to September 30, 2019, consumers are invited to...
Italian Beer Brand Peroni Launches First U.S. National Campaign
As part of its largest global redesign and marketing efforts in more than a decade, the Italian lager Peroni Nastro Azzurro will launch its first-ever U.S. national campaign.
This comes as the 50-year-old global beer...
Heineken Announces Branding Makeover
Heineken has announced plans to refresh its brand identity this spring.
The new look includes a "generous splash" of its iconic green color, plus a big red star to help pop on shelves and at accounts, the...
Tecate Releases Retro Cans
To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages.
Containing the same beer, Tecate aims to reach consumers who are responding to nostalgia in a way...
New Budweiser Beer Honors 50th Anniversary of Moon Landing
Budweiser today unveiled its new Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon landing.
The new brew is inspired by an archival Budweiser recipe from the...
Boston Beer Co. and Dogfish Head to Merge
Two major craft beer producers and pioneers will become one.
The Boston Beer Company and Dogfish Head Brewery announced today that they have signed a definitive merger agreement.
The combined company will maintain its status as...
Jägermeister Launches ‘Deer & Beer’ Campaign
To encourage Millennial consumers to drink Jägermeister this summer, the herbal liqueur brand has unveiled the “Deer & Beer” marketing program.
The campaign aims to showcase how Jäger’s blend of 56 herbs, blooms, roots and...
Craft Beer/Chinese Food Pairing Ideas
An ice-cold beer can balance the zing from Asian spices that comprise the bold flavors of classic Chinese dishes. But as a more breweries continue to pop up and the range of beer types...
Yuengling Releases Retro Cans in Celebrating 190th Anniversary
To mark its 190th anniversary, Yuengling will launch a new set of retro-styled cans and packaging of regional favorites Premium, Premium light and Lord Chesterfield Ale, one of the oldest continuously brewed beers in...