NBWA Announces Board Officers
Maryland beer distributor Eric Best will lead the NBWA's efforts on behalf of America's 3,300 licensed, independent beer distributors. From the press release:
Alexandria, Va. – The National Beer Wholesalers Association (NBWA) is proud to...
Dublin Meets Latrobe With Guinness Blonde
With ingredients from Ireland and America, Guinness Blonde is more than a beer – it’s melding of nations! As the beer continues to hit shelves around the nation, we compared Dublin and Latrobe – the two...
Heineken to Become Official Beer of MLS
Heineken strengthens its global soccer presence by linking up with Major League Soccer beginning in its 20th anniversary season of 2015. From the press release:
White Plains, N.Y. -- Heineken today announced a landmark, long-term...
Tecate’s New Taste the Triumph Program
Tecate and Tecate Light recently announced a retail campaign around the boxing match between Manny Pacquiao and Chris Algieri on November 22. The promotions include POS materials, a sweepstakes and mail-in rebates. From the...
North American Craft Brewers Assist Scottish Compatriots
The Scottish delegation will meet with craft brewers in Boston and Toronto in an effort to deepen their understanding of all things related to craft brewing. From the press release:
Boston – While Scotland may...
Tecate Wants to Extend the Holidays
Tecate and Tecate Light will feature a retail program around Lupe-Reyes, a Hispanic holiday season that runs from Dec. 12 to Jan. 6. From the press release:
NEW YORK (Oct. 6, 2014) –The December holiday...
NYC Beer Week Set for 2015
The seventh annual event will take place from Feb. 20-March 1 throughout New York City, highlighted by the inaugural Ruppert's Cup to name the nation's best craft brewery. From the press release:
New York, NY...
Winners Crowned at Massive Beer and Cider Festival
The 18th Annual Great International Beer & Cider Competition was held on Nov. 7 in Providence, R.I., one day before the 21st Annual Great International Beer Festival.
More than 700 beers and ciders from breweries...
Deck the Aisles With Seasonal Beers
Historically, brewing naturally follows the changing of the seasons. And consumers follow the changing parade of seasonal beers. Arguably, winter seasonals are the most important of the year — robust and hearty, often-spicy brews...
Bud Light Expands “Whatever” Campaign to Bottle Messages
Bud Light has added "Up For Whatever" messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand's campaign that began with the Epic Night Super...