Suntory Completes Acquisition of Beam to Create Third-Largest Spirits Company

Suntory Holdings and Beam Inc. announced that the companies have completed the acquisition and the merged company will be known as Beam Suntory. From the joint press release:   Osaka, Japan and Deerfield, Illinois – Suntory...

Absolut Partners with Lady Gaga

The vodka brand has created a special concert experience for some lucky fans during Lady Gaga's tour, including a special lounge and custom cocktails. From the company's press release:   NEW YORK, May 1, 2014 –...

Knob Creek Bourbon Airs First TV Ad

Knob Creek Bourbon recently debuted its first-ever television commercial. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor of Knob Creek, as well as the brand’s long-time dedication...

Diageo Chateau & Estate Wines Adds Rosés from Provence To Portfolio

Diageo Chateau & Estate Wines (DC&E) has added a collection of rosés from Provence to its prestigious portfolio of imports for the American market.  DC&E has been granted exclusive U.S. importing rights to Château...

Campari Considers More Acquisitions

Campari is purchasing the Sicilian spirits company Fratelli Averna, and said it is considering investments in additional deals the rest of this year and on into 2015. The deal to buy Fratelli Averna, which produces...

Anchor Distilling To Market Ultra-Premium Kavalan Whiskies from Taiwan

Founded in 2005, Kavalan, the first whisky distillery built in Taiwan, caused an international incident in the world of whisky when it beat traditional Scottish brands at a blind tasting held on Burns Night...

Bacardi’s New Flavored Rum

Bacardi USA just launched Bacardi Mango Fusion, a rum featuring a refreshing mango flavor backed by a hint of orange. Mango Fusion joins Bacardi’s lineup of flavored rums and is available nationwide in 750...

Thumbs Up for Earlier Sunday Sales in Massachussetts

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Hpnotiq Contest Blings It On

Hpnotiq Glam-bassador Khloe Kardashian, left, and Kara Schultz from Le Raysville, PA, winner of the Hpnotiq Glam Louder: Bling It On! contest, which featured a grand prize trip for four girlfriends to Los Angeles...