Stoli’s 100 Days to Squeeze

The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release:   NEW YORK,June 19, 2014 –Stoli® Vodkais positioning the Lemonade cocktail as the must-have...

E & J Gallo Wins Social Responsibility Award

The winery received the award from The Procurement Leaders for its Corporate Social Responsibility program. From the press release:   MODESTO, Calif., June 20, 2014 /PRNewswire/ -- The E. & J. Gallo Winery was awarded the Corporate...

First Class of Hospitality Students Graduates from Diageo Program

Students in the Learning Skills for Life class at the Diageo North American headquarters in Norwalk, CT gained hospitality skills, with a focus on retail, enterprise and bartending. From the press release:   Norwalk, CT., June...

New Jack Daniel’s Offering in China

Jack Daniel's No. 27 Gold, a double-barreled and double-mellowed expression of the brand's Old No. 7 Tennessee Whiskey, is now available in Asia. From the press release:   LYNCHBURG, Tenn., (JUNE 18, 2014) – For the...

OnTrac Data Provides Insight into What Drives On-Premise Consumer Behavior

Most customers haven’t decided what to drink when they enter an establishment.  So what steers them toward a brand choice? The Beverage Information & Insight Group’s OnTrac data gathers on-premise sales, visibility and promotion...

Taking Home the Spirit with el Jimador

Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more. From the press release:   LOUISVILLE,...

New Executive Report Suite Illuminates Actionable Beverage Alcohol Trends

Two new products from the Beverage Information & Insights Group (BIIG) provide beverage alcohol executives targeted insight into what’s driving industry consumption and sales trends. The press release is below:   Contact:         The Beverage Information &...

Sam Adams Brewing a Wedding Ale for Charity

The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release: BOSTON, June...

TY KU’s Virtual Sommelier

TY KU is testing a holographic virtual sommelier in a CVS in Monterey, CA. The signage is motion activated and gives recommendations to consumers as they pass by. From the release:   TY KU Sake &...

Brown-Forman Announces Broker Awards

Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:   Louisville, KY...