Diageo Awards Suppliers for Business Contributions
Diageo has announced its 4thAnnual Diageo North America Supplier Awards.
These awards recognize nine companies for their business contributions to Diageo’s success, according to a press-release. Award recipients will be honored by Diageo representatives at a celebratory...
Diageo Calendar Promotes Responsible Drinking
In the beverage industry, promoting responsible drinking is a year-round goal.
To that end, Diageo has produced a wall-mounted calendar that offers safe drinking tips to help retailers in the continuing effort to prevent underage and excessive drinking.
This calendar features monthly...
Jägermeister Unveils Campaign Celebrating the Brand’s Heritage
Jägermeister announced today the launch of its nationwide “56 Parts. Best as One” campaign.
The brand has tapped NY-based ad Agency Deutsch to create a campaign that focuses on Jägermeister’s heritage, 56 premium ingredients sourced from all over...
Diageo to Invest $400 Million in Tequila Don Julio
Diageo will invest approximately $400 million in the future of Tequila Don Julio.
The announcement today re-affirmed Diageo's long-term commitment to its Mexico operations, according to a press-release, following completion of the company's acquisition last week of Tequila Don Julio.
In addition to increasing...
Sam Adams Announces ‘East Vs. West’ Homebrew Competition
For the first time, the annual Samuel Adams LongShot American Homebrew Contest will feature a battle of "East vs. West." The 2015 contest will select one creative homebrew from each side of the Mississippi.
Winners will be announced...
Ultimate Spirits Challenge Announces 2015 Award Winners
Ultimate Spirits Challenge, a global standard for spirits competitions, announced today the winners and full results for the 2015 Challenge.
Now in its sixth year, Ultimate Spirits Challenge celebrates 33 Chairman Trophy winners, the highest award, along...
Spotlight Q&A: Whiskey Renaissance
I recently spoke to Yvonne Briese, Diageo’s VP of Marketing for North American Whisky (NAW). From Crown Royal to Piehole to Orphan Barrel, the company’s brands appeal to a wide variety of consumers and...
2015 Wine & Spirits Growth Brands – Overview
Each year, dozens—if not hundreds—of new brands join the wine and spirit industries, all fighting for market share and consumers’ attention. What propels some brands on a path to growth, while others are destined to...
U.S. Beer Distributors Promote National Alcohol Awareness Month
Throughout the month of April, the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month — as highlighted by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA) — to raise awareness...
Monthly Roundup: Beverage Alcohol Industry Promotions and Awards
Bacardi Appoints New Global Category Vice President of Rums
Bacardi Limited announced the internal appointment of Mauricio Vergara, 43, as Global Category Vice President of Rums. Vergara will be responsible for the Bacardi portfolio of rums, including the...