Champagne Armand de Brignac Demi Sec

This month, just in time for summer, Champagne Armand de Brignac’s winemaking duo, Jean-Jacques and Alexandre Cattier, will launch their fifth prestige cuvée in the US: Demi Sec. Drawing on more than 250 years of...

WhistlePig 15-Year-Old Vermont Oak-Finished Rye Whiskey

WhistlePig has launched its 15 Year rye whiskey, finished in Vermont White Oak from the WhistlePig Farm and surrounding area. The tighter wood rings of Vermont Oak deliver more flavor and depth into whiskey, the company believes. To...

How To Engage With Today’s Evolving Customer Base

When Sarah Lisotta, marketing manager at Martin Wine Cellar in New Orleans, interacts with her customers, her goal is to not only engage with the customer, but also to have them remain engaged with...

Jose Cuervo Celebrates Cinco de Mayo With #CuervoNoChaser Launch

Jose Cuervo teamed up with Afropunk last week in celebrating Cinco de Mayo with a #CuervoNoChaser party at Villain in Brooklyn, NY. The hashtag campaign is the new initiative from the brand, which is about "celebrating the spirt...

How Legacy Wine Built A Modern Beverage Retail Store

Arkansas native David Bevans has always loved taking care of people. The co-owner of Legacy Wine and Spirits in Little Rock, Arkansas, remembers his childhood home as a gathering place. His father, now 78,...

Sports Fans Are Embracing Premium Drinks

The way people watch sports has evolved, and has changed expectations for the beverages fans drink. Not long ago, many considered the optimal way to watch sports to be in-person at a stadium. Sit in...

The Best Beers of 2016

As we enter the final months of 2016, our National Retailer Beer Panel looks back at the best brews they drank during this past year. These range from foreign beers produced by the likes of Cantillon or De Struise...

4 Alcohol Trends To Watch In 2017

The annual Distilled Spirits Council (DISCUS) New York holiday event is a window into what's currently hot in alcohol — and what's gaining steam. Brand reps from some of the world's biggest drinks companies —...

A Pre-Harvest Trip To The Heart Of Cognac

The Bureau National Interprofessionnel du Cognac (BNIC) held its annual La Part des Ange (angels’ share) charity auction of fine Cognacs in September in Cognac, France. The BNIC hosted several journalists to experience the...

The 32nd Annual Advertising & Promotion Awards

Our annual Advertising & Promotion Awards recognize the best design and execution of branded content developed by the beverage alcohol industry. The awards are judged by editorial staff from The Beverage Information Group, parent company of...