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Interview: Pernod Ricard’s CCO Julien Hemard on Shopper Insights, Mezcal and Irish Whiskey

The global drinks corporation Pernod Ricard remained busy in 2018 with projects like greatly increasing Irish whiskey production, while encouraging drinkers to put down their cell phones and act convivial. We recently chatted with Julien...

Interview: Woodford Reserve’s Chris Morris and Elizabeth McCall on Wheat Whiskey, Mint Juleps and...

Woodford Reserve continues to innovate, and behind that industry-setting creativity are Master Distiller Chris Morris and Assistant Master Distiller Elizabeth McCall. The two pride themselves on staying ahead of trends, or outright setting them, and this includes their...

The Redemption Rye Guys Talk Wheat Whiskey, Young Whiskey and Sourcing

Redemption Rye is one of the whiskey brands that has helped lead the modern rye revival. Launched in 2010, the brand has benefitted from its lower price point and easy mixability, which has helped...

12 Interesting Products at WSWA 2019

An array of newer, eye-catching alcohol products showcased their liquids (and other formats) in the exhibition halls of the 2019 Wine & Spirits Wholesalers of America conference. As always these reflected current trends in...

10 Easter Cocktails to Spring For

Spring is here, the Easter Bunny is coming and so is summer. Here are a few fresh and fun cocktail ideas for the season. All Rabbits Go To Heaven ¾ oz. Rabbit Hole Rye¼ oz. Pear brandy¼ oz....

5 Emerging Flavored Spirits

The craft explosion has helped lift flavored spirits from the lower shelves up to the premium levels. Customers now look for high-quality ingredients and unique expressions as they spend more for flavored craft spirits....

7 Trends Behind the Irish Whiskey Boom

Irish whiskey remains red hot. The category sold nearly 4.7 million 9-liter cases in the U.S. last year, according to DISCUS, which represents a 10% gain over 2017. Altogether that brought $1 billion in revenue...

Sombra Mezcal’s John Sean on Supporting the Emerging Mezcal Category

Mezcal has seemingly graduated from spirits trend into full-fledged category. It now claims a place on the backbars and cocktail menus of most chic bars and restaurants, while modern consumers with their ever-adventurous palates...

The 2019 Wine Growth Brands — America’s Fastest-Growing Wines

The U.S. wine market marked its 25th consecutive year of growth in 2018, reaching 348.8 million 9-liter cases. As with recent years, it was a modest increase—1.2%, according to the Beverage Information and Insights...

A Taste of The Glenlivet’s Winchester Collection Vintage 1967

It isn’t everyday that you get invited to taste a 50-year-old Scotch—one that sells for $25,000. So I was delighted to accept an invite to a whisky dinner in April that included a toast...