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The SXSW events continued last night, when Ketel One Vodka was with Jimmy Kimmel Live! and Entertainment Weekly to celebrate Kimmel's return to Austin and his March Cover issue of EW. Hosted at the interactive Samsung Studio, guests entered a...

Segura Viudas, the Spanish Cava, poured itself into the world of competitive snowboarding as title sponsor of the Vermont Open in Stratton from March 12-15. Handcrafted in the Penedes region of Spain, Segura Viudas is part...

FireChat, the first messaging app that enables people to communicate without internet or cellular connection, hosted an app party featuring Zodiac Vodka on Monday, March 16. Guests  sipped on Zodiac Vodka cocktails, featuring the brand’s Original and Black...

I just got back from Louisville, Kentucky, where I had the chance to learn about Old Forester, Woodford Reserve and some other Brown-Forman brands, as well as tour the company's headquarters and cooperage. I'll...

American Whiskey in New York, New York was the apt location last night for the launch of Blood Oath — Luxco’s new hand-bottled Kentucky Straight Bourbon Whiskey. In the weeks before I attended this event, I spent some...

TY KU Sake, makers of premium sake, is launching a new “Après Yoga” marketing and advertising campaign that aims to solidify the brand’s popularity amongst yogis, according to a press release. As growing numbers of yoga...

DJ­51 is a free app that analyzes the individual tastes of people in a room using their Spotify libraries and creates a playlist of music that reflects the collective musical taste of the participants. DJ­51...

The next step in the evolution of the American beer palate is anyone’s best guess. But Innis & Gunn Founder and Master Brewer Dougal Sharp has a hunch. “I think American craft beer is going to move beyond...

Bombay Saphire Gin hosted the after party last Friday for the Tribeca Film Festival's showing of Meadowland — starring Olivia Wilde, Luke Wilson, Giovanni Ribisi, John Leguizamo, Elisabeth Moss and directed by Reed Morano. The party took place at PH-D Rooftop Lounge at Dream Downtown Hotel in NYC. The party was...

Cape Classics held its 2nd annual New York Braai — a traditional South African BBQ — in White Plains, NY, on April 13. As part of its U.S. Wine Tour, the Braai featured Cape Classics’...