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Southern Glazer’s Increases Distribution of Gérard Bertrand Wines
Southern Glazer’s Wine & Spirits has expanded its distribution agreements with French winemaker Gérard Bertrand to five additional markets in the U.S. The new markets are Arizona, California, Hawaii, Utah and Wyoming. With this... Read More »
Earlier Posts
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The Best Alcohol Advertising and Promotions of 2018
Our annual Advertising and Promotion Awards celebrate the best design and execution of branded content in the alcohol industry. These are the marketing efforts that most effectively and creatively... Read More » -
THRACIAN MAVRUD – BRAVERY, LOVE AND ESPIONAGE
March 21, 2018 Sponsored Content THRACIAN MAVRUD – BRAVERY, LOVE AND ESPIONAGE Every wine-growing region has its own emblematic variety on which it builds its own wine reputation in... Read More » -
Melnik Wine Legends
March 20, 2018 Sponsored Content Melnik Wine Legends New Wines of Ancient Thrace is a promotional campaign of the Bulgarian Wine Export Association, which aims to present in United... Read More » -
2017 Newsletter Archive
December 27: Marketing Strategies for Organic Wine, Spirits and Beer December 20: How Garfield’s Thrives in a Competitive Market December 13: Spiced and Flavored Rums Drive Growth December 6:... Read More » -
BARC 2018 Call for Presentations
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What’s the Future of Barrel Aging?
Wood aging has reached new levels. Whiskey now matures in ex-beer barrels, beer in former mezcal casks, bourbon barrels are holding cab sauv, and everything in between. Has it... Read More » -
Old Pulteney Stroma Malt Whisky Liqueur
Old Pulteney single malt Scotch whisky is introducing its Stroma Liqueur to the U.S. market. Stroma is a blend of malt whiskies from Old Pulteney’s portfolio. Bottled at 35%... Read More » -
Rock N Roll Tequila
Rock N Roll Tequila is a new brand of tequila packaged in glass guitar bottles. The bottles each have a patented 50-ml. bottle top known as a “roadie” which provides... Read More » -
2017 Beverage Alcohol Retailers Conference Photos
We hope you enjoyed the 2017 Beverage Alcohol Retailers Conference. Below is a gallery of images from every aspect of the event. Read More »
