SEASONAL MERCHANDISING


6806SEA5 A BOSTON-STYLE TOAST

Sam Adams is raising a toast to America’s Independence Day by pairing up with Cape Cod potato chips for a “Boston Beer Party” Sweepstakes. Customers can win a trip to the Sam Adams Brewery in Boston or a “Boston Beer Party” of their own. The Boston Beer company is offering a case/easel display, a case insert, corrugated wrap and a star for the promotion.


6806SEA1TOUR DE SURGE

Surge fans can win a trip around the world via private jet, or Nintendo video games, CDs and more by entering Coca-Cola’s “Surge Around the World” sweepstakes. A variety of promotional materials will be available until the program ends in September or while supplies last.


6806SEA4 KIRIN MEETS GODZILLA

It’s a monster promotion from Kirin beer in conjunction with the most looked-forward-to Summer ’98 film that says “Bigger is Better” — Godzilla. Customers can win a six-foot Godzilla inflatable, trips for two to Tahiti and Hawaii, Godzilla CD soundtracks and more. Official entry forms on 6-pack neck hangers, case cards and instant-win game pieces are available from the Kirin Brewery of America.


698sun4.gif CORONA CHILL-OUT

In its “Swim Up. Party Down.” Corona beer promotion, The Gambrinus Company offers retailers a chance to bring the poolside inside with a two-sided display, an inflatable swim-up bar, pole toppers and other p-o-s that bear the image of a bartending parrot holding up a bottle of Corona.

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