Advertising & Promotion Awards

BD15NOV-AdPromoAwards

Submissions are now being accepted for 2017:

Enter via credit card payment

Enter via personal check

The 2017 rules and categories have been updated below.

If you have any questions about the award program, please contact Managing Editor Kyle Swartz at kswartz@epgmediallc.com or 203-855-8499 x2225.

About

The Beverage Dynamics Advertising & Promotion Awards recognize and honor excellence and creativity in beverage industry advertising, promotion, merchandising and packaging. Entries are judged for creativity, effectiveness as a sales communication tool and production quality. All winning entries are featured and credited in the Nov/Dec 2017 issue of Beverage Dynamics.

Past Winners

View the 2016 Award Winners

2015 Award Winners
2014 Award Winners

2013 Award Winners
2012 Award Winners
2011 Award Winners
2010 Award Winners
2009 Award Winners

General Rules

Eligibility Requirements

Any original material appropriate to the categories defined below, introduced to the market between July 2016 and June 2017.

How to Enter

All entries should be submitted through the online form available at www.BeverageDynamics.com/apawards. Please note specific preparation instructions for each category, since different information and images may be required. Credit card payments are required as part of the online entry process. All entries become the property of Beverage Dynamics. Deadline for submission is 5pm on Friday, July 14, 2017.

Recognition

Entered information will be used for award certificates and publication of winners in Beverage Dynamics. Each entrant is responsible for supplying full and accurate information. Agencies submitting materials on behalf of clients are responsible for notifying client of participation in the program.

Entry Fee

The entry fee is $199 per entry and is non-refundable. Credit card payments are submitted as part of the online entry process. If you cannot submit a credit card payment and need to mail a check, please contact Associate Editor Kyle Swartz at kswartz@epgmediallc.com or 203-855-8499 x2225 for a mailing address. Permission for mailed checks will be given on a case-by-case basis. Payment must be received before the deadline, otherwise entries will not be judged.

Judging and Awards

Entries will be judged on the following criteria: creativity, effectiveness as a sales communications tool and production value. Judges include the editorial staff at the Beverage Information Group, as well as other industry experts who will be identified at the time winners are published. All winners will receive an award certificate to share with members of their creative team.

Instructions and Definitions

All awards must be submitted and paid for online. Mailed entries or payments sent without prior authorization will not be considered. For permission to mail an entry, please contact Associate Editor Kyle Swartz at kswartz@epgmediallc.com or 203-855-8499 x2225. Please scroll down below the list of categories for instructions on how to enter and what entry material is required for each category.

Categories

OVERALL

  • Best Cross-Category Campaign (Min. 5 Categories)*

PRINT ADVERTISING

  • Consumer Print Ad
  • Consumer Print Campaign
  • Trade Print Ad
  • Trade Print Campaign
  • Holiday or Special Ad
  • New Product Ad
  • Responsible Consumption Ad*

TRADITIONAL ADVERTISING (NON-PRINT)

  • Television Commercial
  • Special Video
  • Outdoor or Transit Ad
  • Outdoor or Transit Campaign

PRODUCT PACKAGING

  • New Product Packaging
  • Redesigned Label or Packaging
  • Value Added Packaging*

IN-STORE DISPLAY

  • Shelf Talker
  • Bottle Necker
  • Banner or Streamer
  • Case Card
  • Floor Bin or Rack
  • Multi-Case Floor Displays
  • Off Premise Signage
  • Cold Case Signage

SALES & PROMOTIONAL ITEMS

  • Poster
  • Sales Brochure or Sell Sheet
  • Recipe Book
  • Branded Wearable
  • Other Premium Item
  • Direct Mailing

ON-PREMISE

  • Promotional Glassware
  • Table Tent
  • On-Premise Signage
  • Tap Handle
  • Signature Drink
  • Promotional Barware
  • Coaster or Cocktail Napkin
  • Bartender Training

EVENTS & PARTNERSHIPS

  • PR Single Event
  • PR Campaign
  • Sports Sponsorship
  • Festival or Concert Sponsorship
  • Celebrity Spokesperson
  • Product Placement
  • Consumer Education Event
  • On-Premise Education*
  • Off-Premise Education*
  • On-Site Event (Brewery/Winery/Distillery)
  • Brand Ambassador Program
  • Responsible Consumption Program

NEW MEDIA

  • Website
  • Web Ad Campaign
  • Social Media Account
  • Interactive Social Media Campaign
  • Interactive Mobile Campaign
  • Mobile Application
  • Digital Game, Contest or Sweepstakes
  • Web Video
  • Digital Cross-Promotional Campaign

*New for 2017

Entry Requirements

All entries MUST include the names of the staff members responsible for creating the entry, contact information for the person submitting the entry, a $199 credit card payment and a minimum of one high-resolution image.

Additional materials are required for some categories, as detailed below:

Overall Winner

In order to enter the Overall Winner category, you must submit the same marketing or advertising campaign in a minimum of five additional categories. A separate entry fee is required to be considered for the Overall Winner category. Entries will be judged based upon the totality of the campaign. In the entry form description, please indicate which other categories the campaign has entered.

Video Entries

The following categories require a video, either attached as a file to the entry, or a link that will not expire.

  • TV Commercial
  • Special Video
  • Web Video

Detailed Entries

The following categories require more than a single image attached to the entry, or a longer description:

  • Redesigned Label or Packaging: Must have before and after photos.
  • Recipe Book: Must have a photo of the cover and a sampling of pages.
  • Drink Menu: If more than one page, include photo of the cover and a sampling of pages.

PR, Sponsorships and Partnerships

The following categories require a description of the campaign/partnership, as well as the goals, results and any metrics that were collected.

  • PR Single Event
  • PR Campaign
  • Sports Sponsorship
  • Festival or Concert Sponsorship
  • Interactive Social Media Campaign
  • Interactive Mobile Campaign
  • Digital Cross-Promotional Campaign
  • Celebrity Spokesperson
  • Product Placement
  • Brand Ambassador Program
  • Responsible Consumption Program

Events

The following categories require a description of the event and the intended audience, as well as the goals and results.

  • Bartender Training
  • Consumer Education Event
  • On-Premise Education
  • Off-Premise Education
  • On-Site Event

Web & Social Entries

The following categories require additional links and other information:

  • Web site: A link that doesn’t expire or 3-5 screenshots of different pages on the website.
  • Web advertisement: A link that doesn’t expire or a screenshot of the ad as it appeared on a website.
  • Social media account: A link that doesn’t expire or 3-5 screenshots of different pages on the social media account.
  • Mobile application: Must include 3-5 screenshots from various parts of the app.
  • Digital game, contest or sweepstakes: Must include screenshots from the site/mobile app where it appeared, as well as a description of the goals of the campaign, and any metrics that were collected.

More Information

If you have any questions about the Advertising & Promotion Awards, contact Manazging Editor Kyle Swartz at kswartz@epgmediallc.com or 203-855-8499 x2225.