Lila Wines Premium Canned Wine

Lila Wines has announced the “first and only” canned versions of popular wine varietals, Provence Rosé, Marlborough Sauvignon Blanc and Italian Pinot Grigio.

Derived from the ancient Sanskrit word for “play like the gods,” and packaged in bright and playful pop-art inspired cans, Lila Wines are naturally gluten free, low in calories and carbs, and contain no added sugar. Each 8.4-oz. aluminum can is coated with a custom lining developed specifically to maintain the quality and unique characteristics of each varietal, resulting in guaranteed fresh wine, the company says.

“Lila Wines are for active, adventurous wine drinkers who value convenience but don’t want to sacrifice quality,” says Kevin Mehra, president and co-founder of Latitude Beverage Company, which produces the line.

Lila Wines are rolling out across the country this summer, first available at retail locations in the following 35 states: AL, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, NY, OH, OR, RI, SC, TX, VA, VT, WA and WI.

Lila Wines can also be purchased online with direct shipping to 32 states. Available in four-packs of 8.4 oz. cans with an MSRP of $12.99, each Lila Wines package contains 33% more wine than a standard 750-ml. bottle, the company says, and is 12-12.5% ABV depending upon varietal.

Lila Wines are packaged in 100% recyclable materials.

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