Tanqueray Gin announced this week the launch of a new strategic partnership with entertainment icon Snoop Dogg.
The partnership focuses on a Gin & Juice cocktail strategy “celebrating the success of Snoop Dogg’s 1993 classic hit ‘Gin & Juice’,” the company says in a press release.
Tanqueray has brought on Snoop Dogg to creatively oversee the Tanqueray Gin & Juice campaign. In this partnership, Snoop will develop Tanqueray signature cocktail recipes, incorporating Tanqueray into his show experiences, collaborating for various Tanqueray events throughout the year, and releasing exclusive content and art projects inspired by the global legacy of the ‘Gin & Juice’ song.
“Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out,” Snoop Dogg says in a press release.
Snoop Dogg’s first signature drink, The Tanqueray No. TEN ‘Laid Back’ (pictured at left), puts an “elevated spin” on the traditional ‘Gin & Juice’ cocktail:
Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg
1 oz. Tanqueray No. TEN
1 oz. Cîroc apple vodka
2 oz. Fresh pineapple juice
Splash Club soda
Add all ingredients to a shaker filled with ice. Strain into Double Old Fashioned Glass. Top with a splash club soda. Garnish with a pineapple wedge or lime.