SpikedSeltzer Expands Into 11 U.S. Markets

SpikedSeltzer, a pioneer in the hard seltzer category, announced this week that it is expanding from New England, New York and New Jersey into the Mid-Atlantic, southeast and south.

The brand will now be available in Pennsylvania, Delaware, Maryland, Virginia, Tennessee, North Carolina, South Carolina, Georgia, Alabama and Mississippi.

This is the next step for the Connecticut-based company before launching nationwide, SpikedSeltzer said in a press release.

The brand was created in 2012 by Nick Shields, a fifth-generation brewmaster, who began formulating five-gallon batches out of his garage in Westport, Conn. Nick’s friend Dave Holmes, a financial professional-turned-entrepreneur, joined him to launch the company and bring the product to market. The first flavor in 2013, West Indies Lime, was soon followed by Valencia Orange, Indian River Grapefruit and Cape Cod Cranberry.

“We had an amazing response from people and demand quickly outgrew our ability to supply,” says Shields.

“Now we’re in a better situation to make much more and we’re super excited to expand,” says Holmes. “Supermarkets throughout the Southeast will be carrying SpikedSeltzer by late March.”

Leave a Reply

Your email address will not be published. Required fields are marked *