Hiro Sake Announces New California Distributor

Hiro Sake has announced a new distribution partner in California.

Effective February 1, 2017, the Japanese sake brand will be distributed by the Henry Wine Group, a division of Winebow.

Hiro was previously distributed by Western Beverages and Jalisco Trading in California before the change.

“We are very excited to be working with The Henry Wine Group, an excellent partner for Hiro Sake, in California,” says Carlos Arana, co-founder and CEO of Hiro Sake LLC. “We are looking forward to increased awareness and placements for Hiro Sake, in both on- and off-premise accounts throughout the great state of California.”

Hiro Sake, which has grown in sales and distribution year over year, the company says, recently celebrated its fifth anniversary with a series of new developments. In October 2016, the company introduced a luxury sake, Hiro Gold, known as Junmai Daiginjo and expanded distribution into Vancouver, British Columbia and in South Carolina.

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