Cîroc Unveils New Summer Flavor

Sean “Diddy” Combs and the makers of Cîroc Vodka have unveiled Cîroc Summer Colada, the newest addition to the flavor portfolio.

The limited-edition flavor is made with Cîroc Vodka infused with coconut, pineapple and other natural flavors. The liquid is packaged in an all-white bottle with a gold orb to “entice the feeling of summer luxury,” the company says. Summer Colada can be enjoyed on the rocks or with one of many fruit juices such as pineapple or passion fruit.

A first for this brand, Cîroc Summer Colada will be available for a limited time only.

To introduce the world to Cîroc Summer Colada the brand will launch a new campaign this week featuring “Escape (The Piña Colada Song)” performed by British-American composer, singer-songwriter Rupert Holmes. “The creative is inspired by Combs’ first trip to paradise,” the company says, “a life changing journey in which he learned the importance of taking the time to celebrate the fruits of the hustle.”

The spot runs through June on select digital outlets.

Starting in April, Cîroc Summer Colada makes its first stop in Coachella Valley, home to one of the world’s most famous music festivals. The makers of Cîroc will offer festival-goers safe transportation to and from select sponsored activities to reinforce the importance of responsible celebration, the company says.

The weekend will set into motion a series of events which includes pool parties, rooftop brunches and tastings in top markets nationwide all leading up to the official first day of summer, June 21, the company says.

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