Clase Azul Strikes Deal With Southern Glazer’s

Clase Azul Spirits, producers of the ultra-luxury Clase Azul Tequila, Clase Azul Mezcal and La Pinta Pomegranate Liqueur, has announced a five-year deal in all Southern Glazer’s Wine & Spirits markets, excluding New York.
 
Southern Glazer’s executive Greg Beyer will manage the portfolio.  “The tequila category is on fire especially at the ultra-luxury segment,” he says. “We believe we have only scratched the surface of opportunity for this brand”
 
“We are honored to partner with SGWS in 41 states,” says Arturo Lomeli, owner of Clase Azul Spirits. “After twenty years of refining our brand, it’s a dream come true for us to join the SGWS family. I promised the SGWS Team two things: we’ll continue with our excellent quality and we are committed to growing the business for our future generations.”
 
His business partner Juan Sanchez adds, “This partnership is sure to bring Clase Azul to the next level in the game.”

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