Calling All Beer Experts!
Following the long success of its National Retail Wine Panel, Beverage Dynamics is in the process of forming a new Retail Beer Panel to review the newest and most interesting beers to hit the...
Newcastle Unveils Crowdfunded Super Bowl Ad
Everybody knows Super Bowl ads are extremely expensive. Newcastle and 37 other companies have come up with a novel idea to afford the hefty cost: crowdfunding.
The Newcastle “Band of Brands” ad brought together 37...
Survey: Majority of Americans to Celebrate Super Bowl Responsibly
This Sunday, most Americans who drink during the big game will do so safely.
Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted on the company's behalf by Harris Pollto. Seventy-three percent...
Anheuser-Busch purchases Elysian Brewing Company
Anheuser-Busch is expanding into the craft beer market.
The company today announced the purchase of Seattle-based craft brewery Elysian Brewing Company. According to a press-release posted online, Elysian sold 50,000 barrels of craft beer in 2014. Its Immortal...
Strongbow Rolls Out ‘Cider at its Bestest’ Program
Strongbow Hard Cider recently announced details of its Cider at its Bestest program, a fully integrated retail and on-premise promotion. It will include digital media, in-store displays and signage, shopper offers and brand engagement across...
Heineken Doubles Down on Slim Can
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format.
Marketing support will increase in 2015 to drive traffic and sales at retail operations. This...
MillerCoors to release gluten-free beer
The expanding market for gluten-free products will soon include another beer from a big brewery.
MillerCoors announced plans to begin marketing a “natural gluten free” version of Coors next month, according to Ad Age. The...
Heineken’s ‘What’s Your Play’ Program Challenges Shoppers
Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases.
The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...
Dissecting Imported Beer
Imported beer has enjoyed cachet in America since our earliest days. Bass Ale reached America from England in 1779. George Washington was especially fond of porter, the English style that grew to great popularity...
Anheuser-Busch Embraces Big Data
In November I traveled to St. Louis, where I attended the annual Anheuser-Busch trade media open house. I had the opportunity to hear about the company’s latest initiatives, sample some new products, take a...