Heineken Doubles Down on Slim Can
Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format.
Marketing support will increase in 2015 to drive traffic and sales at retail operations. This...
MillerCoors to release gluten-free beer
The expanding market for gluten-free products will soon include another beer from a big brewery.
MillerCoors announced plans to begin marketing a “natural gluten free” version of Coors next month, according to Ad Age. The...
Heineken’s ‘What’s Your Play’ Program Challenges Shoppers
Heineken USA has rolled out an interactive program this football postseason to direct consumers towards upscale brands while increasing repeat purchases.
The What’s Your Play portfolio includes in-store point-of-sales (POS) and merchandising elements, cross-merchandising offers...
Dissecting Imported Beer
Imported beer has enjoyed cachet in America since our earliest days. Bass Ale reached America from England in 1779. George Washington was especially fond of porter, the English style that grew to great popularity...
Anheuser-Busch Embraces Big Data
In November I traveled to St. Louis, where I attended the annual Anheuser-Busch trade media open house. I had the opportunity to hear about the company’s latest initiatives, sample some new products, take a...
Bud Light Expands “Whatever” Campaign to Bottle Messages
Bud Light has added "Up For Whatever" messages to its labels, with more than 47 messages in the first run. The new packaging continues the brand's campaign that began with the Epic Night Super...
Deck the Aisles With Seasonal Beers
Historically, brewing naturally follows the changing of the seasons. And consumers follow the changing parade of seasonal beers. Arguably, winter seasonals are the most important of the year — robust and hearty, often-spicy brews...
Winners Crowned at Massive Beer and Cider Festival
The 18th Annual Great International Beer & Cider Competition was held on Nov. 7 in Providence, R.I., one day before the 21st Annual Great International Beer Festival.
More than 700 beers and ciders from breweries...
NYC Beer Week Set for 2015
The seventh annual event will take place from Feb. 20-March 1 throughout New York City, highlighted by the inaugural Ruppert's Cup to name the nation's best craft brewery. From the press release:
New York, NY...
Tecate Wants to Extend the Holidays
Tecate and Tecate Light will feature a retail program around Lupe-Reyes, a Hispanic holiday season that runs from Dec. 12 to Jan. 6. From the press release:
NEW YORK (Oct. 6, 2014) –The December holiday...