Tecate’s New Taste the Triumph Program
Tecate and Tecate Light recently announced a retail campaign around the boxing match between Manny Pacquiao and Chris Algieri on November 22. The promotions include POS materials, a sweepstakes and mail-in rebates. From the...
Heineken to Become Official Beer of MLS
Heineken strengthens its global soccer presence by linking up with Major League Soccer beginning in its 20th anniversary season of 2015. From the press release:
White Plains, N.Y. -- Heineken today announced a landmark, long-term...
Dublin Meets Latrobe With Guinness Blonde
With ingredients from Ireland and America, Guinness Blonde is more than a beer – it’s melding of nations! As the beer continues to hit shelves around the nation, we compared Dublin and Latrobe – the two...
NBWA Announces Board Officers
Maryland beer distributor Eric Best will lead the NBWA's efforts on behalf of America's 3,300 licensed, independent beer distributors. From the press release:
Alexandria, Va. – The National Beer Wholesalers Association (NBWA) is proud to...
Guinness goes Blonde
Guinness announces the release of a new Blonde American Lager. From the press release:
LATROBE, Penn. and DUBLIN – A beer with a dark past is coming to a store near you in September.
Guinness...
Growth Brands: Beer (and cider) Here!
To view a full PDF of the story complete with charts, please click here: BD-beer-growth-brands.
Beer is the adult beverage of choice in the U.S., according to a recent Gallup poll. The study found that...
Don’t Count Beer Out Yet
NOTE: This story contains additional text and charts that were not in the original version published in the September/October issue of Beverage Dynamics.
There’s nothing like a little doom-and-gloom to sell newspapers—or, in today’s world,...
Anheuser-Busch Celebrates 5th Annual Be(er) Responsible Day
The brewer put out a new video today to draw attention to the importance of having a plan to get home safe. From the press release:
ST. LOUIS, (Sept. 19, 2014) – Budweiser today released...
Coors Light Rivalry Kick Off
Coors Light is spotlighting fans who show team spirit and share their love of football and Coors Light. The promotional campaign will focus on football rivalries on both the college and professional level. From...
Cider Scramble
How’s the state of the hard cider market these days?
Well, as a cider maker might say, it’s mostly sweet and a little bit sour.
There’s a lot of sugar to the tongue these days. Though...