New Light Beer Campaign from Heineken
The brewer is working with Neil Patrick Harris on the campaign, which includes TV commercials, online videos and content on the company's BestTastingLight.com website. From the press release:
New York, NY (July 21, 2014) --...
Sam Adams Brewing a Wedding Ale for Charity
The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June...
International Affairs
Imports are growing in the U.S. beer market, even while overall sales are down, but import growth is uneven. Some players are strong, others losing share. Indeed, many see the import market as segmented...
Heineken’s New “Cities of the World” Campaign
The ads encourage consumers to discover more about the cities they live in, and launches just before World Cup Soccer begins next month. Read the full story here.
Constellation Talks Craft Beer Acquisitions
Constellation Brands doesn't plan to buy any of the 2,500 craft brewers in the U.S., despite assumptions from many in the industry that larger companies should enter the craft market through acquisition. Read the...
Heineken’s Ideas Brewery Attracts Millennials
The company has driven social media engagement and awareness through "challenges" for users to solve. Click here to read the full story.
Miller Fortune
MillerCoors has debuted Miller Fortune, which the company says was developed to be consumed during spirits occasions, even suggesting that it be consumed in a rocks glass. Because of that statement, there was a...
Smith & Forge Hard Cider
MillerCoors debuted a new hard cider, called Smith & Forge. Made from apples, the new brand is 6% alcohol by volume, and features a crisp finish following a taste not as sweet as many...
Fill ‘Er Up
Growlers are a roaring business for enterprising retailers. In-store kiosks filling up those little brown jugs of beer to-go are appearing in venues as diverse as supermarkets, convenience stores and even pharmacies, as well...
MillerCoors Launches Another Hard Cider
Launching nationally this month, Smith & Forge is a hard cider fermented in the tradition of days gone by. With a rich amber color, 6% alcohol by volume (ABV), a distinct, not-too-sweet taste and...