White Claw Rolls Out White Claw Surf
White Claw Hard Seltzer has launched White Claw Surf, which focuses on new flavor blends.
Available in a 12-can variety pack, each flavor is made with White Claw's "BrewPure" process, and is 5% ABV, 100 calories...
Heaven Hill Unveils Heritage Collection 17-Year-Old Bourbon
Heaven Hill Distillery has about 1.9 million barrels resting across six rickhouse sites. From these casks come a new special series, the Heaven Hill Heritage Collection, showcasing older-age, cask-strength whiskey.
The series begins this month...
Woodford Reserve Unveils 2022 Kentucky Derby Bottle
An annual tradition continues today as Woodford Reserve launches their 2022 commemorative Kentucky Derby bourbon whiskey bottle.
This year’s release features the artwork of Kentucky native Jaime Corum, an equine artist known for her horse...
Hard Mountain Dew Hits Certain Markets
Hard Mountain Dew has arrived.
PepsiCo and The Boston Beer Company have teamed up to launch four flavors of Hard Mountain Dew, including the original, Baja Blast, Black Cherry and Watermelon.
This new launch has no caffeine,...
Angel’s Envy Unveils Rye Finished in Ice Cider Casks
The newest release from Louisville-based Angel's Envy is their Angel's Envy Rye Whiskey Finished in Ice Cider Casks.
It's the brand’s first new finished rye since 2013.
This expression finishes seven-year-old, 95% rye whiskey for 364...
Orphan Barrel Releases Muckety-Muck 25 Year Old Scotch
Diageo’s Orphan Barrel Whisky Co. has announced its second single grain Scotch whisky: Muckety-Muck 25 Year Old.
This new expression comes from the Port Dundas Distillery, and follows the release in 2020 of Muckety-Muck 24...
Heaven Hill Buys Owner of Widow Jane, Few Spirits
Heaven Hill today disclosed its purchase of Samson & Surrey, obtaining the company's full portfolio of brands and facilities.
This includes Widow Jane American Whiskey, Tequila Ocho, Few Spirits, Brenne French Whisky, Bluecoat Gin...
Bud Light Unveils Zero Carb Beer — Bud Light NEXT
As low- and non-alc beers continue to gain momentum, Bud Light has launched Bud Light NEXT, its first-ever zero carb beer.
Nearly ten years in the making, Bud Light NEXT has 80 calories and is...
Heaven Hill Unveils Elijah Craig Barrel Proof Bourbon A122
The first release of Elijah Craig Barrel Proof in the new year is ready for retail shelves.
Batch A122 — the "A" in the yearly A, C, B batch series, released in the first month...
Jameson Unveils Orange-Flavored Irish Whiskey
Jameson Irish Whiskey has introduced a new flavored expression: Jameson Orange.
This joins the company's core range of product offerings in the U.S.
Jameson Orange combines triple-distilled Jameson Irish whiskey with natural orange flavor.
Bottled at 30% ABV, this new...