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NORTH STARS
Canadian whisky is the quiet giant of the distilled spirits market. With sales of over 15.5 million cases for 1997, Canadian whisky is the second-largest distilled spirit category...
THE CALL OF THE IRISH
In days of yore, the call of Irish spirits was most likely the wail of a banshee in the misty mountains or meadows of Ireland. Nowadays, the call...
HOLIDAY BEER MERCHANDISING
It's that time of year again -- the fall/winter holidays -- when retailers work long hours to help make it a profitable year. Traditionally, retailers see a fairly...
Vodka: America’s Spirit of Choice
VODKA: AMERICA'S SPIRIT OF CHOICE GREAT VERSATILITY, GREAT PACKAGING, VIBRANT FLAVORS AND BRAND PRESTIGE HAVE ALL COMBINED TO HELP DRIVE VODKA'S CONTINUING POPULARITY. ...
Beer in America
At the close of 2002, leaders in the beer world and industry analysts looked for an optimistic spin to put on a lackluster year. Several used the...
Slow Gin Fizz
The gin business may be improving. After a period of drooping sales -- which many attribute to the overwhelming popularity of vodka -- its fortunes are perking up,...
Born in the USA
American straight whiskey -- both bourbon and Tennessee whiskey -- is increasing in sales in the U.S. and...
A Timeless Spirit
Scotch -- both blended and single malt -- appears to be regaining favor among several segments of American consumers for a variety of reasons, and largely as...
The Appeal of Scotch
The sound of optimism can be heard clearly amid the clinking of glasses in the Scotch segment, as long-standing annual losses appear to be easing, single malts...
HOLIDAY SPIRITS
RAISING HOLIDAY SPIRITS Lavish packaging and gift sets help position single malt whiskies for extra sales during the holidays. By Nicolas Furlotte The most wonderful time of year...