HOLIDAY PROMOTION PREVIEW


Sleigh.pole silo 3-D Holiday

Trimmed with optional twinkling lights, Inglenook wines’ 3-D holiday motion display will draw attention to the line of varietals from Canandaigua. The display features a sleigh overflowing with wrapped gifts and an oversized Inglenook bottle and bears the slogan “Discover Today’s Inglenook.”


1098hol2Bacardi by Snowflake

Bacardi will also be joining the holiday merchandising scene with snowflake-themed p-o-s. Bacardi-Martini USA is offering retailers a holiday cabana, a battery-operated pole topper with a wire tree and a “Bacardi by Night” ball that spins in a stationary metallic snowflake. Also available are gift cartons, gift bags, two-sided case cards, soft sheet posters and recipe books with a holder.


SEA/1Absolut Tree Trimming

Three stacked tiers of Absolut bottles decorated with ribbons and blue, snowflaked ornaments, all topped with a glittery snowflake serve as a part of this year’s Absolut Holiday. Retailers can also display case cards, counter and shelf materials that feature a photo of the three-tiered tree. All p-o-s is available from Seagram Americas.


Beefeater G.Box (PostScript FilBeefeater for Two

Beefeater will be arriving in holiday gift sets this season, with a 750 ml bottle of the spirit and two satin-etched deco design Martini glasses. Hiram Walker packaged the gin and glasses in an embossed Harlequin gift carton, which can be displayed with Beefeater holiday p-o-s.


SEA/2Sound the Horn

Jim Beam Brands Co. will be sounding off for the holiday season with a display that includes a French horn and, printed in musical notes spouting from the instrument, the brand’s collection of spirits, such as Jim Beam, Hot Damn, Lord Calvert and others.

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