Ole Smoky Distillery has teamed up with WGN America to create a co-branded program in support of the second season of WGN America’s “Outsiders.” The collaboration includes a limited-edition moonshine SKU, TV spots, digital media, in-store POS and a national sweepstakes.
The limited-edition Ole Smoky Outsiders Farrell Shine is inspired by the fictional “Farrell Wine” featured in the show and contains similar ingredients, the company says. Ole Smoky Outsiders Farrell Shine is a 70-proof ginger and ginseng-flavored moonshine, housed in a commemorative mason jar.
The suggested retail price is $24.95 per 750-ml. jar.
Consumers and viewers will have a chance to win a trip to Tennessee by entering the “C’mon Live Like An Outsider” Sweepstakes. One winner plus three guests will be flown out to Gatlinburg, TN, where they will learn how to make moonshine at Ole Smoky’s distillery.
“Creating a co-branded 360-degree campaign with the team at WGN America seemed like a natural fit for our company,” says Meg Bruno, VP of Marketing of Ole Smoky.
Ole Smoky’s Outsiders Farrell Shine will be available for a limited time starting in late January, in conjunction with the second season premiere of Outsiders. The campaign will run until April 30, 2017.