The next generation of whisky is here and it is winning the world over! According to the World Whiskies Awards SAP56 was named Canada’s Best in the Flavored Whiskey category for 2021. SAP56 is the product of grade A maple syrup and exquisitely aged Canadian whisky. Crafted using traditional techniques and steeped in a deep-rooted tradition and heritage, SAP56 embodies the origins of maple sugaring and high-quality whisky. Welcome to the launch of SAP56 Maple Whisky!
With the utmost respect for our legacy, from the great Canadian maple trees of Quebec, SAP56 is 100% natural with 50% less sugar than a traditional flavored whisky. Which is great news considering the folks at The Whisky Wash explain “Flavoring agents and specifically natural ones have an expected market growth at over 5% from 2019 to 2025 including those used for alcoholic beverages and flavored whiskey. https://thewhiskeywash.com/whiskey-styles/american-whiskey/trendy-and-flavored-whiskey/
Canadian Whiskies have a rich history that dates back to the 18th century which, as Davin De Kergommeaux, best-selling Author and Whisky Aficionado states, “It’s a sad fact that Canadian whisky doesn’t get its due. I am committed to changing that by correcting misconceptions with facts.” https://canadianwhisky.org/about Davin has authored three books currently in circulation, Canadian Whisky, the Portable Expert, Canadian Whisky, the New Portable Expert and The Definitive Guide to Canadian Distilleries.
SAP56 is a 5 year Canadian Whisky with a mash bill of 85% corn, 10% rye and 5% barley. The flexibility with grains makes for an adaptable style that allows for creativity, mixability and innovation. It ranks in the category of high-end flavored whisky and appeals to both connoisseurs and casual drinkers alike. This product launch is perfectly timed as the trend for flavored whiskey and demand for natural organic product offerings is on the rise. Comments from Forbes Magazine indicate, “Canadian whisky remained the best-selling imported whisky by volume with 17.9 million cases/$2.13 billion.” https://www.forbes.com/sites/joemicallef/2020/02/12/the-us-spirits-industry-reports-a-record-2019/?sh=2590a69b6c48
Adam Duhamel, the owner and creator behind SAP56 says, “For me, the greatest memories of my childhood are when my dear family friends would bring me to their sugar shack. I felt so privileged to be able to contribute and have so much fun making the maple syrup. It was unforgettable.” Fast forward 35 years and SAP56 was finally realized with profound heart and soul by a born and bred Québécois. Duhamel will tell you that, “As part of SAP56’s special formula, our passionate artisans oversee a 56-day harvesting and processing period of pure maple water, resulting in a Grade A maple syrup with a robust taste and deep amber color.” In a blind tasting Adam can easily pick out which maple syrup he selected for his recipe vs any other Quebec maple syrup on the market.
Adam Duhamel feels fortunate to have grown up in an environment where morals and honest values were the norm.” SAP56’s has been a labor of love, and we are excited to introduce our passion to the US market and global retailers in 2021”.
More about SAP56 Maple Whisky: Proud to be launching with Mash and Grape https://www.mashandgrape.com/ and is available direct to consumer in states where legal (or delivery where applicable) by ordering with www.sap56.com.
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